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Corporate Responsibility
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Playing Responsibly
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Mattel's Corporate Responsibility mission is to positively impact our people, our
products and our planet by playing responsibly. This commitment resonates
in our actions and through our company values each and every day, as we:
- Play Fair by continually encouraging the Mattel organization to align decision-making
with the company's values.
- Play Together by working with employees, partners, vendors and regulators
to bring the world safe toys that grown-ups trust and children love.
- Play to Grow by committing to a sustainable future through efforts to work
smarter and reduce our impact on the environment.
- Play with Passion by volunteering in our communities and helping underserved
children experience the joy of play.
Mattel is recognized among the "100 Best Corporate Citizens", as one of the "World's
Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to
Work For."
In 2009, Mattel launched its third Global Citizenship report. Titled "Playing Responsibly",
the report reflects the evolution of Mattel's global Citizenship efforts. Go to
the report.
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Product Safety
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At Mattel, the safety of our toys is our number one priority. We create and produce
some of the world's most beloved toys and brands for children, and we know that
with this comes the responsibility to ensure quality and safety. We strive to sustain
the trust of consumers by employing strict standards that extend from product design
to manufacturing and through distribution.
Mattel applies internal operating procedures designed to meet or exceed compliance
with regulations and laws enforced by the U.S. Consumer Product Safety Commission
(CPSC), and their regulatory counterparts around
the world.
If questions ever arise about a product, consumers can contact Mattel directly at
our Consumer Relations Call Center. In addition, consumers can make contact 24 hours
a day via the company's Consumer Relations Answer
Center website.
Learn more about our approach to product safety:
Go to the 2009 Global Citizenship Report
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Get more information about toy safety:
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Toy Industry Association: www.toyinfo.org
Toy Safety Certification Program
Regulatory agencies in some major countries:
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Responsible Manufacturing
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As a global leader in the toy industry, we believe that how we achieve success is
just as important as the success itself. We strive to ensure that our toys are
manufactured in a responsible and ethical manner, and we have continued
to evolve our standards and oversight process to reflect those expectations for
labor practices and environmental stewardship.
Launched in 1997, Mattel's Global Manufacturing Principles (GMP) represent the company's
ongoing commitment to responsible manufacturing around the world. Mattel's GMP have
remained some of the most detailed and comprehensive standards in the consumer products
industry by addressing a spectrum of social compliance issues, from employee health
and safety, environmental management and ensuring that employees are treated fairly
and with respect when it comes to wages, working hours and living conditions, to
the cultural, ethnic and philosophical differences of the countries where Mattel
operates.
Mattel is also an active supporter of the global toy industry's initiative to continuously
improve factory working conditions commonly referred to as the
ICTI CARE Process (ICP). The ICP is based on a
code of ethical operating practices very similar to
Mattel's own GMP. Designed to promote safe and just working conditions in toy factories
around the world, the ICP provides toy companies with a unified approach to responsible
manufacturing, promoting safe and humane workplace environments. Mattel has committed that
its contracted toy factories will participate in ICP.
Toy factories
participating in the ICP process are regularly audited for compliance
by a highly-qualified, independent audit company approved and trained by the ICTI
CARE Foundation. In addition, factories that complete an audit and meet all requirements
of the ICP are then issued the ICTI CARE Seal of Compliance.
Third-party auditing has been an important part of Mattel's social compliance philosophy
for years. Summaries of ICP audits for Mattel owned and operated factories
are provided so that our stakeholders can make an independent assessment of our
progress. We recognize the importance of transparency as a tool to drive continuous
improvement and we are working with ICTI CARE to identify means to advance
the transparency of factory reporting.
Mattel was one of the first corporations to adopt the practice of publicly reporting
independent audits results of factory working conditions. For more than a decade,
the Sethi International Center for Corporate Accountability (ICCA) conducted independent
audits of Mattel owned-and-operated facilities in all countries where we manufacture
toys, as well as a cross-section of vendors, and
publicly reported its findings.
Learn more about our efforts in social compliance and responsible manufacturing:
Go to the 2009 Global Citizenship Report
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Sustainability
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Mattel's sustainability strategy is focused on helping the company minimize its
footprint throughout the value chain—from design to manufacturing through disposal
of products and waste, and illustrates the importance of personal commitment in
business and everyday practices.
- Design it with the end in mind. Historically, our sustainability efforts
have focused on the manufacturing process, but we recognize that opportunity also
lies in how we design our products and packaging.
- Make it with eco-efficiencies. Beyond design, we are always exploring opportunities
to gain efficiencies and reduce environmental impacts through the manufacturing
and distribution of our products.
- Live it with personal commitment. Fostering a culture of sustainability begins
with personal commitment, and many of our sustainability activities are employee-inspired
grassroots initiatives.
Through this strategic approach, the company is able to continually find ways to
minimize the company’s impact on the environment and implement policies and procedures
that support these efforts – to "re-imagine the way we play."
Learn more about our sustainability efforts
Go to the 2009 Global Citizenship Report
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