Dear Stakeholders,

For more than six decades, Mattel toys have been bringing joy to the lives of children, many of whom have since become parents, even grandparents, and are now introducing our toys to their children. Throughout the years, Mattel also has grown and changed; however one thing remains constant: our commitment to creating safe, high quality and innovative toys in a responsible and ethical manner. This includes the ongoing commitment to fair treatment of manufacturing workers, minimizing our environmental impacts and delivering high-quality products our consumers trust.

This, our third Global Citizenship Report, explains the evolution of our efforts, including the creation of a Corporate Responsibility organization that reports directly to me. We believe that making Corporate Responsibility an independent function will ensure greater accountability and oversight of our product quality, social compliance and environmental commitments.

Toy safety has been and will continue to be the highest priority at Mattel. Over the years, we have earned a reputation as an industry leader, which made the voluntary recalls in 2007 all the more disappointing for us. Yet, we are proud of the way in which we responded by taking immediate and unprecedented action to communicate globally. I told our employees that through challenging times comes the opportunity to be better—and I believe that we did become a stronger and better company because of that experience.

Since the release of our last report, Mattel has received several honors for our global citizenship efforts. In 2009, Mattel is listed in the top 10 of the “100 Best Corporate Citizens,” is ranked one of the “World’s Most Ethical Companies” and has been named for the second consecutive year to FORTUNE Magazine’s list of the “100 Best Companies to Work For.” These honors speak directly to the heart of Mattel’s culture and the values shared by our employees around the world.

As this report is being released, the global economy continues to face headwinds, the effects of which are being felt by people around the world and in almost every facet of the business sector, including Mattel. Despite the rigors of the current economic climate, I want to assure you that we will not depart from our core values or compromise how we do business. There are, however, financial realities that require us to explore more efficient ways to implement these programs, and our people are focused on identifying resourceful and creative means to do so.

I hope that the information in this report helps you gain a better understanding of Mattel and what’s important to us. As we move ahead, we will continue to seek opportunities for open dialogue with our stakeholders and communicate our progress and challenges through ongoing reporting and transparency. In the meantime, please share your feedback with us at global.citizenship@mattel.com and tell us what’s important to you.

Sincerely,

Robert A. Eckert