Mattel Inc. - About Us

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Mattel's Philanthropic Vision
To make a meaningful difference, one child at a time.

Dear Partners and Friends,

At Mattel, we are Creating the Future of Play! Nowhere is that more evident than in our global philanthropic efforts. Manufacturing safe and innovative toys is our purpose, and our philanthropic efforts allow Mattel to make a positive social impact on children in need across the globe. Our philanthropic resources include the Mattel Children's Foundation, which helps fund our charitable partners. In addition, Mattel donates toys in kind, and Mattel employees volunteer for hundreds of hours every year. All together, Mattel's philanthropic efforts touched the lives of more than three million children in 2009.

While the economic environment forced us to decrease our philanthropic budgets in 2009, Mattel managed to maintain our commitment to put 2 % of pre tax profit toward social impact efforts for the sixth year in a row. Last year, that totaled more than $15 million in cash and product donated to philanthropic programs.

In order for us to make a meaningful difference, one child at a time, we rely on our charitable partners. Around the world, we work with outstanding, high impact charitable organizations that directly support children in need. By playing together, we were able to enrich the lives of children in need in over 50 countries last year.

We endeavor to help the children of the world who live without play - to bring a moment of joy to just some of the one billion children who are considered in need.

Please take a moment to learn how we Play Together to make a meaningful difference, one child at a time.

Sincerely,

Kevin Farr
Chairman
Mattel Children's Foundation and
Mattel Philanthropy Programs
Chief Financial Officer, Mattel, Inc.

Deidre Lind
Executive Director
Mattel Children's Foundation and
Mattel Philanthropy Programs

We believe it is our responsibility, as the largest toy manufacturer in the world, to
lead the way in making a difference in the lives of children. We do that through our safe and reliable products as well as by giving back to our communities through our philanthropic programs.

Each and every day, whether partnering with global organizations, granting funds in local communities, donating toys, or coordinating our worldwide volunteer force, Mattel is making a difference - one child at a time.

This philanthropic drive is part of who we are as a company. Mattel has a long history of actively supporting its communities around the world with a global commitment to children in need. Mattel's philanthropic programs consist of the Mattel Children's Foundation, which includes U.S. and international grantmaking and employee matching gifts, scholarships and volunteer grants, as well as toy donations, corporate contributions, partnerships and volunteerism.

Mattel's philanthropic programs are guided by our philanthropic vision and:

Mattel's Philanthropic Mission
Mattel makes a difference in the global community by effectively serving children
in need. Partnering with charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children's Foundation, product donations, grant making and the work of employee volunteers. We also enrich the lives of Mattel employees by identifying diverse volunteer opportunities and supporting their personal contributions through the matching gifts program.

Mattel's Philanthropic Values
We intend to make a meaningful difference in the lives of children in need around
the world through our interactions - how we "play" - with our communities, our
partners, and our volunteers.

Play with Passion: By making a meaningful and lasting impact on children globally.
Play Together: By forming deep partnerships to enrich the communities in which we work and play, and engaging Mattel employees in our efforts.
Play Fair: By acting with unwavering integrity in all aspects of our work.
Play to Grow: By striving to make long term differences in the lives of children in need and seeking continuous improvement.

Our philanthropic priorities guide our programs and partnerships.

LEARNING -Increasing access to education and in particular, innovative strategies to promote and address the issue of literacy globally.
HEALTH -Supporting the physical health and well-being of children, with particular emphasis on promoting healthy, active lifestyles.
GIRL EMPOWERMENT -Promoting self-esteem in young girls.
JOY -Bringing smiles to children's faces around the world.

2009 Philanthropy Results - Mattel and the Mattel Children's Foundation

In 2009, Mattel granted the Mattel Children's Foundation approximately $2.5 million in cash. Throughout the year, the Mattel Children's Foundation donated approximately $2.5 million in cash grants to organizations serving children around the world, including approximately 500 charitable organizations.

The Mattel Children's Foundation continues its support of six Signature Partners in 2010: Mattel Children's Hospital UCLA, which served more than 100,000 children last year; Special Olympics, and particularly their SO Get Into It school programs and Young Athletes Program involving over 30,000 children in almost 100 countries over the past six years; Save the Children, which continued its literacy and health/nutrition programs for children in El Salvador, the Philippines and rural communities across the United States; the National Association of Children's Hospitals and Related Institutions (NACHRI) through which over 55,000 toys are donated to most of its more than 200 member organizations annually; and, the Children Affected By AIDS Foundation (CAAF), which granted funds to organizations serving thousands of children impacted by HIV/AIDS, including AIDS orphans, throughout Latin America and the Caribbean; and Make-A-Wish Foundation, which grants wishes to children with life-threatening illnesses around the world.

Mattel also donated almost one million toys valued at approximately $10 million in retail value to thousands of organizations around the world. In addition, over 8,000 Mattel employees volunteered in charitable activities around the world, including Team Mattel, which partners Mattel employees with local Special Olympics programs around the world last year, making it the largest international team of corporate volunteers in the history of Special Olympics.

For more information about Mattel's philanthropic results in 2009, please click on the link to the 2009 Global Citizenship Report on this page.

Mattel Signature Partners
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