In addition to Mattel's corporate philanthropic initiatives, Mattel's brands also strive
to make a meaningful difference in the lives of children through cause marketing campaigns. Mattel's brands which are involved in community service are:

In 2004, Barbie Princess and the Pauper is also a proud sponsor of St. Jude's Thanks and Giving program.  This national program was created to benefit St. Jude's Children's Research Hospital -- the world's epicenter of pediatric medical research founded by entertainer Danny Thomas.

• Development, design and installation of 17 playgrounds in Western New York.
• Funding of the "Childcare Space" at EPIC's (Every Person Influences Children) new National Center for Parenting and Character Development.
• Support of the Buffalo Philharmonic by sponsoring children's concerts with pre- and post-concert programs and school-based educational programs that offer music to inner-city students and low-income schools.
• Sponsorship of the annual children's holiday show staged by Theatre of Youth (TOY), the region's only full-time professional theatre in upstate New York dedicated to young audiences.
• Creation of a family center at Buffalo's Women's and Children's Hospital for families to relax while children receive care at the hospital, as well as renovation of the main lobby and grants to the hospital for updated equipment.
• Camperships for first-time campers at Cradle Beach Camp, which has served disabled and disadvantaged children in Western New York since 1888.
• Support of learning materials for the school libraries in Buffalo's 14 Early Childhood Centers (grades PreK-3) in the Buffalo Public Schools.
  
  

American Girl®
American Girl, located near Madison, Wisconsin, has a longstanding reputation as a good corporate citizen locally and nationally, which has been achieved through a variety of philanthropic programs designed to benefit children. These include The American Girl Fashion Show, a fund-raising program hosted by nonprofit organizations that leverage the widespread appeal of the American Girl brand to help raise more than $1 million annually for children's charities around the nation. Since 1992, the American Girl events have raised over $17 million for worthwhile children's causes.

In addition, each year American Girl donates its second and returned merchandise to the Madison Children's Museum in Madison, Wisconsin, whose volunteers refurbish product for an Annual Benefit Sale held in July. Through American Girl's contribution and the efforts of these volunteers, more than $1 million is raised annually. A portion of the proceeds is then redistributed into the community through the American Girl's Fund for Children. Contributions to the fund have supported the Madison Civic Center's Performing Arts Series for Children, Aldo Leopold Nature Center, the Madison Ballet, and hundreds of other arts, cultural and environmental programs for children in Dane County, Wisconsin. To date, American Girl's Fund for Children has distributed over $6 million to support organizations helping children in need.

In addition, American Girl has donated several million dollars' worth of children's clothing through Kids in Distressed Situations (K.I.D.S.) and since 1992, has generously invested in Wisconsin's United Way campaigns in those areas where its employees live, work and play.


Hot Wheels®
Over the years, the Hot Wheels® Brand Group has worked with several non-profit organizations, such as the Recording Artists, Actors and Athletes Against Drunk Driving (RADD), to raise awareness about important issues in our communities. In 2006, through local events and special promotions, Hot Wheels® supported a number of community organizations around the country. Mattel brought the excitement of Hot Wheels® cars to the small, rural town of Speed, KS, for example, creating an event that was attended by more than 10,000 fans. Thanks to this event, the town was able to raise $50,000 for community revitalization efforts. Yearly Hot Wheels® collectors conventions have also helped support the Make-A-Wish Foundation. Other activities included Hot Wheels® donations to national and local toy drives for children in need.