Mattel supports the U.S. Children’s Online Privacy Protection Act of 1998 (COPPA) and the guidelines of the Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc. Please refer to the Mattel Privacy Statement for our practices on collection of data from children under 13.
The web is a dynamic environment and sites are frequently updated. Many of our sites are intended for adults, like our sites that offer e-commerce shopping opportunities, collector sites, and sites providing general corporate information. Some brands offer different areas for adults and children, and some of our child-directed websites can be identified by the use of a “play” or “kids” in the domain or subdomain – for example, “kids.barbie.com” or “play.monsterhigh.com.” Child-directed areas are sometimes identified by clicking on a link like “games and activities.” If you have a question about whether a specific site is child-directed, please contact us using the form below.