Mattel Children's Foundation
Mattel fulfills thousands of requests to eligible organizations with toy donations for children in need around the world every year. Through our toy donation program, Mattel is making a difference in the lives of children and bringing smiles to thousands of children every year.

Applying For Toy Donations
Applications for toy donations are only accepted using the online forms from January 1 through September 30 every year. Applications cannot be accepted after the deadline. Gifts In Kind International, a leading nonprofit organization in the field of product philanthropy, administers the Mattel Toy Donation Program domestically and the National Children's Hospitals Mattel Toy Donation Program.

Mattel's Toy Donation Program
Each year, Mattel receives thousands of requests for toys. The following criteria have been established for toy donation consideration. Please review this information carefully prior to completing the donation program application. Priority is given to nonprofits that serve children from birth to 12 years. Infant toys are not available at this time.

Qualified organizations may request toys up to two times per calendar year, for a maximum of 400 toys per agency per year. The majority of our donation packages include assorted toys for boys and girls. An assortment typically consists of two to three types of toys. Shipping and handling fees apply to all the donations.

Eligible organizations:
  • Serve children in the U.S. If you are an international organization, please contact your local Mattel office.
  • Public charities, tax-exempt under Section 501(c)(3) of the U.S. Internal Revenue Code
  • Be registered with Gifts In Kind International either through a local Gifts In Kind® program or directly. To learn more about Gifts In Kind's registration program click here.
  • Must directly serve children in need.
Ineligible organizations include:
  • Schools and Universities (including preschools)
  • Daycares/Childcare centers
  • Fraternal and Social Clubs
  • Political and Business Associations
  • Religious Organizations
  • Third-party and fundraising organizations (such as United Ways and Volunteer Centers)
  • Organizations holding toy drives (such as Toys for Tots or similar programs)
  • Requests for gift bag items
  • Requests from individuals or families
To download the application and get additional information, please click here

For more information, please contact:
Gifts In Kind International at (703) 836-2121

Mattel reserves the right to change and/or alter the Toy Donations Guidelines at any time and without prior notification. While supplies last.

Mattel's Charitable Sales Program
The Mattel Toy Store also offers a Charitable Toy Program for those entities that do not qualify for the Mattel Toy Donation Program. Please click here for more information about this program.

National Children's Hospitals Mattel Toy Donation Program
If your organization is a member of NACHRI or if you are a certified children's hospital in the US, please email directly.



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