Our Purpose

We empower the next generation to explore the wonder of childhood and reach their full potential.

  • Brand Portfolio

    Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Our iconic brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere.
  • Purposeful Play

    Each of our products and experiences is designed to deliver an intrinsic value that inspires entertains and develops children through play. This is made possible by the high level of engagement and emotional connection consumers have with our brands.
  • Citizenship

    Our aim is to contribute to a more diverse, equitable, inclusive, and sustainable future. We are committed to being a responsible corporate citizen and actively supporting the communities in which we live, work and play.

Awards & Recognition