We empower the next generation to explore the wonder of childhood and reach their full potential.

Brand Portfolio

Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Our iconic brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere. Our brand portfolio has a range of categories such as Dolls, Vehicles, Infant, Toddler and Preschool, Action Figures, Games, Construction and Plush, and includes popular intellectual properties that we own or license in partnership with global entertainment companies.

Purposeful Play

Each of our products and experiences is designed to deliver an intrinsic value that inspires entertains and develops children through play. This is made possible by the high level of engagement and emotional connection consumers have with our brands. Play is our language and we speak to our consumers authentically by representing the world as they see and imagine it. More than seven decades of this pursuit as trusted partners to parents and caregivers has informed a perspective on toy innovation we call Purposeful Play. 


We are committed to supporting our people, our consumers, our communities and our planet. We demonstrate this through our efforts around philanthropy, health and wellness, diversity and inclusion, sustainability, responsible supply chain and product safety.