About Us

Who We Are

Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We engage consumers through our catalog of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We engage consumers through our catalog of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies.

  • Our Purpose

    We empower the next generation to explore the wonder of childhood and reach their full potential.
  • Our Mission

    We create innovative products and experiences that inspire, entertain and develop children through play.
  • Our Purpose

    We empower the next generation to explore the wonder of childhood and reach their full potential.
  • Our Mission

    We create innovative products and experiences that inspire, entertain and develop children through play.

Our Brand Promise: Trust

Trust is foundational to everything we do. Our relationship with our people, consumers, customers, business partners, and communities is built on their belief that we will do the right thing and live up to our commitments. We take our heritage as a trusted partner to parents and families very seriously. This requires that we act as a responsible corporate citizen, pursue social, economic, and environmental sustainability, and promote diversity, equity, and inclusion. We earn trust by operating with integrity and transparency and being true to our mission and purpose. This is essential for our reputation, competitive advantage, and long-term success.
  • Our Brand Promise: Trust

    Trust is foundational to everything we do. Our relationship with our people, consumers, customers, business partners, and communities is built on their belief that we will do the right thing and live up to our commitments. We take our heritage as a trusted partner to parents and families very seriously. This requires that we act as a responsible corporate citizen, pursue social, economic, and environmental sustainability, and promote diversity, equity, and inclusion. We earn trust by operating with integrity and transparency and being true to our mission and purpose. This is essential for our reputation, competitive advantage, and long-term success.

Product Attributes

  • Quality

    We put the consumer experience at the center of our innovation by creating products with purposeful play. We focus heavily on how our toys look, how they function, what materials they are made of, and how they are packaged. Our products are designed to deliver on their purpose and withstand the test of time.
  • Safety

    Our products are designed and developed to meet or exceed all applicable safety standards and are constructed with consumer safety in mind. When parents and families choose to buy our products, they can be assured that the safety and well-being of their children is a top priority.
  • Value

    We create innovative products that are accessible to many. Our commitment to our consumers is to make their investment worthwhile. We aim to ensure that parents and families get the most from their play budget by designing and building products that meet their expectations at the right cost.

Product Attributes

  • Quality

    We put the consumer experience at the center of our innovation by creating products with purposeful play. We focus heavily on how our toys look, how they function, what materials they are made of, and how they are packaged. Our products are designed to deliver on their purpose and withstand the test of time.
  • Safety

    Our products are designed and developed to meet or exceed all applicable safety standards and are constructed with consumer safety in mind. When parents and families choose to buy our products, they can be assured that the safety and well-being of their children is a top priority.
  • Value

    We create innovative products that are accessible to many. Our commitment to our consumers is to make their investment worthwhile. We aim to ensure that parents and families get the most from their play budget by designing and building products that meet their expectations at the right cost.

Purposeful Play

We treat play as if the future depends on it — because it does. Play is our language,
and we speak to our consumers authentically by representing the world as they see and imagine it.

Purposeful Play

We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.

Executive Leadership

Our executive leadership brings world-class capabilities to Mattel and a proven track record in successfully managing global organizations. Our management team has strong operational skills, deep expertise in the toy industry and a passion for innovation and excellence.

Citizenship

Our aim is to contribute to a more diverse, equitable, inclusive, and sustainable future. We are committed to being a responsible corporate citizen and actively supporting the communities in which we live, work and play.

History

Mattel began as a collaboration between designers and engineers, whose insight and ingenuity redefined play. From a simple start in a garage, Mattel has gone on to create some of the most iconic brands in culture.

Executive Leadership

Our executive leadership brings world-class capabilities to Mattel and a proven track record in successfully managing global organizations. Our management team has strong operational skills, deep expertise in the toy industry and a passion for innovation and excellence.

Citizenship

Our aim is to contribute to a more diverse, equitable, inclusive, and sustainable future. We are committed to being a responsible corporate citizen and actively supporting the communities in which we live, work and play.

History

Mattel began as a collaboration between designers and engineers, whose insight and ingenuity redefined play. From a simple start in a garage, Mattel has gone on to create some of the most iconic brands in culture.