Brand Portfolio

Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We engage consumers through our catalog of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere.

Selected Brands



  • Zombisaurs

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