Brand Portfolio

Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Our iconic brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere. 

Selected Brands

Category

Brands

  • 4 on the Floor
  • Agent Zero W
  • Angel Bunny
  • Apptivity
  • Astro Blast
  • Baby Cheerful-Tearful
  • Bass Fishin'
  • Bath House Brass
  • Betsy Wetsy
  • Big Boots
  • Big Jim
  • Bottle Time Baby
  • Bravestarr
  • Bye Bye Diapers
  • C.U.T.I.E.
  • Captain Pugwash
  • Cathy Quick Curl
  • Chatty Cathy
  • Cherry Merry Muffin
  • Color Clicks
  • Computer Warriors
  • Cube World
  • D-Rex
  • Dinky Toys
  • Diva Starz
  • Dotz Fun
  • Ello Creation System
  • Family Corners
  • Fijit Friends
  • Flippin' Frogs
  • Flying Aces
  • GeoTrax
  • GUTS!
  • Hot Birds
  • Hot Looks
  • Hub-Bubs
  • Hug'n Talk
  • Hypnos
  • IM-me
  • Imaginiff
  • Incredible Crash Dummies
  • Jewel Magic
  • Jingle Baby
  • Krusher
  • Kubros
  • Leon Neon
  • Lie Detector
  • Lil Miss Makeup
  • Little Pretty
  • (The) Littles
  • Loopz
  • M.U.S.C.L.E.
  • (The) Magic Key
  • Men of Metal
  • Mighty Max
  • My Child
  • My Scene
  • My Very Own Puppy
  • Peachy
  • Pearl Quest Game
  • Pedal Pretty
  • Peek A Blocks
  • Penni Secrets
  • Pet Beans
  • Pingu
  • Pixel Chix
  • Popcorn Pretties
  • Pop Swap
  • Pop Za Ball
  • Power Shifters
  • (The) Power Shop
  • Prehistoric Pets
  • Princess Mommy
  • Pulsar
  • Quick Curl Cara
  • Rainbow Magic
  • (The) Raspberry Kids
  • Rosebud
  • Sally Secrets
  • Saucer Scramble
  • Saucy
  • Scene Machines
  • Sea Devils
  • Secret Saturdays
  • Sew Magic
  • Sew Perfect
  • Shake 'n Go!
  • Shapeimals
  • Shani
  • Shield Blaster
  • Shining Stars
  • Show Offs
  • Sing-a-ma-jigs!
  • Skateboard Gang
  • Slingin' Shot
  • Small Shots
  • Smart Cycle
  • Snap 'n Style
  • Speed Tracker
  • Spin Buggys
  • Spinnyos
  • Spinpower Pinball
  • Spinwelder
  • Star Spangled Dolls
  • Stinky the Garbage Truck
  • Street Sharks
  • Sunshine Family
  • Super Cartoon Maker
  • Super Shooter
  • Sweet Streets
  • Swingy
  • Talk Ups
  • Tapz
  • Teen Trends
  • Tender Love'n Kisses
  • Thingmaker
  • ToG'l
  • Tony the Tattooed Man
  • V-RROOM!
  • VertiBird
  • VS. Rip-Spin Warriors
  • Wheeled Warriors
  • Wishbone
  • Wobbly Land
  • Zombisaurs

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