Brand Portfolio

Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Our iconic brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere. 

Selected Brands

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Brands
  • Barbie
  • Hot Wheels
  • Fisher-Price
  • American Girl
  • Apples to Apples
  • Balderdash
  • Barney
  • Bezzerwizzer
  • Blink
  • Blokus
  • Bob The Builder
  • Bold
  • Bounce-Off
  • Card n Go Seek
  • Creatable World
  • DC Comics
  • Disney-Pixar Cars
  • Disney Toy Story
  • DOS
  • Enchantimals
  • Escape Room in a Box
  • Ever After High
  • Fireman Sam
  • Gas Out
  • Ghostbusters
  • Ghost Fightin' Treasure Hunters
  • Imaginext
  • Jurassic World
  • Kerplunk
  • Little People
  • Lowdown
  • Mad Gab
  • Magic 8 Ball
  • Masters of the Universe
  • Matchbox
  • Max Steel
  • MEGA
  • Mega Bloks
  • Mega Construx
  • Minecraft
  • Monster High
  • My Password Journal
  • Phase 10
  • Pictionary
  • Polly Pocket
  • Pooparoos
  • Power Wheels
  • Rock 'Em Sock 'Em
  • Scrabble
  • Shimmer and Shine
  • Skip-Bo
  • Snappy Dressers
  • SnapShouts
  • Squawk
  • Thomas & Friends™
  • Tumblin' Monkeys
  • Turnspell
  • UNO
  • View-Master
  • Wellie Wishers
  • Whac-a-Mole
  • Wizards Wanted
  • WWE®

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