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Explore our world class portfolio of children’s and family entertainment franchises.

Barbie

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Hot Wheels

Fisher-Price

American Girl

MEGA

Control the action real gear shift control! Included the Speed Blaster for automatic take off.

4 on the Floor

You probably think he's just an ordinary guy but in the sinister world of counter espinoage he's known as Agent Zero M. Between homework and mowing the lawn Agent Zero M meets with counter intelligence to receive his mission and the tools he'll need along the way.

Agent Zero M

AmiGami™ is a totally new way to play and express your creativity! This set includes an adorable plastic AmiGami figure ready for you to make a one-of-a-kind creation. Choose from 30 different AmiGami™ paper parts -- like ears, tails, wings and hair -- that have colorful patterns on both sides and can be shaped to any style. Simply punch out a paper part and use the jewel pins to attach onto the plastic figure. There is no wrong way to create your AmiGami™ figure -- you can use tails as ears or ears as wings! Also includes a curling tool to make awesome spirals. Add on even more cuteness with 70 reusable stickers to choose from, such as a variety of eyes, jewelry, hearts, glasses and more. You can keep it simple, make it wild, stack them or curl them! With more than 500 combinations to create, every AmiGami™ figure is unique because they are Made by You!™.

Amigami

Huggable plush bunny for baby to cuddle and pull toys to encourage early motor coordination skills and shapes identification. These toys engage baby in visual, sound and touch play and learning.

Angel Bunny

Angelina Ballerina™ follows the adventures of Angelina Mouseling a little star with big dreams of becoming a prima ballerina. Together with her family and friends this little mouse works hard to reach her goals and learn from her mistakes along the way.

Angelina Ballerina

Apples to Apples


Apptivity offers screen-safe toys for the iPad that interact with apps from the world's biggest and most popular brands. Across preschool, boys, girls and games brands, Apptivity™ brings unprecedented play value to iPad users. Featuring authentic toys and app content, Apptivity™ allows kids to discover new ways to engage with their favorite Mattel brands through fun mini-game challenges, story unveils and character firsts.

Apptivity

Command your own aerospace base! The power center comes with rockets, countdown dial and warning whistle and blast off tower to send the rockets sky high!

Astro Blast

Her expression changes like a live baby! Lower her arm and her face turns into a pout - with realistic crying sound - and, if she's been fed water, she cries tears and wets! But, raise her arm, and her face breaks into a lovable smile.

Baby Cheerful-Tearful

Balderdash

Barney, America's favorite purple dinosaur, and his young friends share adventures featuring songs, dances and games that make learning fun. Barney and his dino-pals, Baby Bop, BJ and Riff are joined by a cast of children. The series focuses on caring, sharing and learning.

Barney

This fishin' rod sounds and feels like the real fishing experience! Cast and reel, feel the tug on the hook.

Bass Fishin'

Roaring, raucous Bath-House Brass, hilarious looking horns anybody can play just by humming! Hum high or low, fast or slow! Be a parading Tooba player or a musical Flooglehorn genius! It's harmony in plumbing! All Bath House Brass feature brass plated plastic bells, pressure bulb with faucet handle and spigot mouth piece.

Bath House Brass

We can’t wait for you to meet the Beastlies and explore the world of these tiny, joyful, anxious, enthusiastic, sweet, mischievous, little weirdos!

The Beastlies

The Beauty Cutie girls are the experts on everything beauty – hair, makeup and fashion! Girls can wear and share lots of accessories including a stylish headband attached with long hair extensions, and change their Beauty Cuties doll fashions with a new outfit!

Beauty Cuties

Everyone's favorite crying and wetting doll! She drinks, sleeps, cries real tears and wets. Betsy's soft vinyl body can be bathed, powdered, lotioned; her rooted Saran hair can be combed, shampooed and waved! So durably made she will be your favorite doll for years.

Betsy Wetsy

It's big adventures with Matchbox Big Boots action figures and vehicles! They can catapult up and over ostacles from multiple activation points, always landing on their feet!

Big Boots

A world of adventure and sports fun! BIG JIM, BIG JOSH, BIG JACK figures and their action accessories provide hours of exciting play for all youngsters!

Big Jim

Bitty Baby

Blink

Blokus

Bob The Builder

Bold

BOOMco.™, a ground-breaking innovation in blaster technology. Only BOOMco.™ uses Smart Stick™, a cutting-edge dart and target system that’s paired with amped-up blasters to bring kids the ultimate in high-energy play. BOOMco.™ brings friends together through fast-paced play and competition that’s perfect year-round. Whether it’s a heart pounding pursuit challenge or an ultimate blaster tournament, BOOMco.™ amps up action at every turn.

Boomco.

Here's a little doll that shows how much she loves her bottle! She wiggles and moves her arms and legs like a real baby.

  Bottle Time Baby

Bounce-Off

Bright Beats

Butterbean's Cafe

Baby's growing up. She no longer needs her diapers. But she still needs a little girl help and affection. Bye Bye Diapers™ is a drink-and-wet doll with a special appeal. Her soft, fabric body is easy to cuddle and her sweet, mischievous face is easy to love. She's the very best doll to play with, because she’s such a little smarty pants. Bye Bye Diapers drinks from her very own bottle. Then she needs her mommy to help her with her jammies, pull her string, set her on her potty chair and press her shoulders gently. Bye Bye Diapers goes potty just like a big girl. Then press a button and she claps her hands proudly. What a good girl!

Bye Bye Diapers

The wildest, wackiest most colorful dolls on Earth! Girls can take these ultra-cool, tiny dolls with them everywhere.

C.U.T.I.E. 

Fat, bossy, vain, over-confident, over-optimistic, incompetent, self-centered, greedy, tight-fisted, cowardly, cunning, charming, friendly and completely lovable, Captain Horatio Pugwash commands his motley crew aboard the fine ship the Black Pig in the waters around Portobello, the pirate capital of the Spanish Main.

Captain Pugwash

Card n Go Seek

Disney-Pixar Cars

Change hairstyles in seconds! She's got Quick Curl hair that curls instantly and easily. No setting, wetting or waiting!

Cathy Quick Curl

Cave Club

Chatter Phone

Meet Chatty Cathy! She speaks for herself. With each pull of the magic ring, she talks like a real little girl and little girls can talk with Chatty Cathy. She says 11 phrases at random! Chatty Cathy looks real and at 20" tall with movable head, arms and legs; her hair is rooted so you can brush and style it too!

Chatty Cathy

These dolls are adorable fantasy food characters with yummy scents and transformable accessories. Each doll smells like her name:  cherry, banana, apple and blueberry!

Cherry Merry Muffin

Cloudees

Make the hottest jewelry looks in a snap! Just click a bright, colored gem into a setting and link them together to create bracelets, earrings, necklaces and more!

Color Clicks

Enter the secret world of transforming high-tech adventure! This  action figure line features heroes and villains that can morph into rockets, hover jets and other exciting action accessories that also look like our everyday objects!

Computer Warriors

Corn Popper

Creatable World

This unique, interactive world features “stick people sticking together.” Build a World! Four colorful cubes house an individual stick person living inside – Dodger and a ball, Scoop with a dog, Slim with a stick or Whip with a rope – and can be connected to form block parties. Once connected, whether the cubes are stacked on top of each other or side-by-side, the stick figures begin interacting with each other. They’ll climb into each other’s cubes, play baseball or fetch with a dog. But beware – not all the “people” are friendly; one may push the other out of their cube! Play with One! Players can play games with the individual stick figures, using the three action buttons, found on the cubes, to play games with each stick person to earn points and collect high scores. In individual play, when the cubes are turned over, the stick figures fall down and when they get up, they might get mad and shake their fist, or even get sick. Players can continue to interact with each stick person and oversee never-ending blowout block parties.

Cube World

Dinky is an historic brand die-cast cars that originated in England in 1934 when it was owned by the Meccano toy company . Mattel issued the Matchbox / Dinky  collection of larger, beautifully crafted collector editions of vintage cars like the Model-T European classics.

Dinky Toys

Dino Riders

Disney-Pixar Toy Story

The coolest, talking, interactive teen dolls! These four teen friends  are fun, fascinating and fashionable. They talk and have lifelike conversations with to up 9 minutes of speech with you and each other!

Diva Starz

Babysitting has gone to the dogs! Honey, a big, lovable St. Bernard watched as her family went through a series of babysitters. It seemed no one could handle the overactive triplets. One day as Honey lovingly cared for the babies the parents realized she could be their babysitter. All the neighbors also wanted to use Honey as their babysitter so she enlisted some of her friends to help run what would become a "paw-fect" daycare center.

Doggie Daycare

Doodle Pro

Make beautiful or silly designs and decorations from t-shirts to posters! This fantastic, portable machine comes with different colored felt tip pens and template patterns!

Dotz Fun

Engages girls in construction play with ElectroCling stickers to personalize creations.

Ello Creation System

Enchantimals

Escape Room in a Box

Based on the relatable everyday lives of the extraordinary sons and daughters of well-known fairy tale legends! Featuring original storylines and original characters, Ever After High dolls are accompanied by animated webisodes, games and interactive videos. Not to mention all the enchanting accessories enhancing every story!

Ever After High

Create a happy family and even a whole neighborhood with Family Corners. This diverse collection of dolls each comes with their own house that reflects their individual personality and sense of style! The houses come with unique features like real mirrors, walls to decorate with stickers and a fold out dining room. Each house also comes with a fourth room she can turn into a gourmet kitchen. art studio, home office or nursery. Accessories include diverse male dolls and baby dolls that can round out a whole family!

Family Corners

Meet Fijit Friends, a girl's interactive best friend! These funny dancing robots will make you laugh and rock out to your favorite tunes. Chat with them, poke 'em, squeeze 'em, or turn 'em into dancing machines!

Fijit Friends

Fireman Sam

See how many frogs you can flip into the tree! Players use the lily pad launchers to spring their frogs into the rotating tree to see who stays and who falls. And it even includes frog sounds!

Flippin' Frogs

Flushin' Frenzy

Flying Aces man your planes! Commander to the Bridge! The attack carrier is 3 feet long featuring a catapult launcher for one plane while the other taxis into position to launch by remote control.

Flying Aces

Kids won’t be able to stop giggling with the Gas Out™ Game! Guster the Gas Cloud™ is full of intestinal discomfort and he’s ready to rip! Place him on the center of the table and then deal 3 Gas Out™ cards to each player. If you play a Number card, press Guster as many times as the number shownbut watch out! Guster’s blasts are not silent and they’re definitely deadly. If Guster farts, you’re out! Other Gas Out™ cards in the deck keep the fun tooting along like the Skip card which sends Guster onto the next player, or the Reverse card that “blows” him back in the opposite direction. Be the last player to keep Guster the Gas Cloud™ from farting during your turn, and you win! Includes Guster (the electronic Gas Cloud) and 56 Gas Out™ cards! Colors and decorations may vary.

Gas Out

A world of sound and action with these versatile train sets with tracks to build and places to go!

GeoTrax

Ghost Fightin' Treasure Hunters

Grow-to-Pro

Every kid can have the world's toughest warriors at their command! These soldiers are warrior specialists with the best warfare technology with action packed accessories.

GUTS!

This hilarious kids game has lots of cargo and one spittin’ mad alpaca! Take turns stacking pieces of your cargo on Mac the Alpaca’s back. Watch the time though! This alpaca has a temper! Start by turning Mac’s head to face the first player, then start the timer. You’ve got 5 seconds to stack a piece of cargo on his back. If you fail to stack the cargo pieces before the time runs out…Mac will spit water at you!

Hackin' Packin' Alpacas

Handimonium

Hello Kitty and Friends

The pilot of these planes flies at altitudes limited only by the imagination! Five foot long runways and flight decks to take off from, these 'Birds' race sky high.

Hot Birds

Meet Stacey, Mimi, Elkie, Chelsea and Zizi. They’re the super cool models with that hot fashion look! They’re the Hot Looks — international teenage models from the Hot Looks Modeling Agency! They’re color wise! Color smart! Color perfect! They know which colors work best with their hair and eye colors. Girls everywhere will want to make friends with the Hot Looks models!

Hot Looks


Welcome to the land of the little HUB- BUBS folk! It's a colorful new world of friendly, busy animals who hustle, bustle & work, work, work! All building join together! When each animal is in its place and the child turns the handle on an end building, everyone moves. Children can spend hours turning the handle and moving the little animals who do people work! Bright buildings are one and two-story with accessories such as benches, mailboxes & stoves!

Hub-Bubs

No batteries, no pull string, these dolls run on love! All she needs is a gentle hug and release and to hear 6 different loving phrases.

Hug'n Talk

Hypnos, the ultimate enemy. All foes fear his "powers"! Activate his pretend "hypnotic powers" by pressing his side and his back. His chest showers sparks! You hear his cosmic sound. Sinks any attacker into a deep "Trance"! Hypnos action figure stand 13 1/2 inches tall! Wears helmet-like mask, fantastic lavender body with see-through chest, showcases his "hypnotic" works!

Hypnos

Girls no longer have to be glued to the computer, because with this portable, wireless handheld device, they can IM family and friends from anywhere in the house. Includes unlimited IM-ing at no extra cost and a unique PIN for privacy. What r u waiting 4? Start IM-ing now!

IM-me

Imaginext

How well do you know your friends? This game challenges you to "imagine if" your fellow player is a noun or placed in a situation, choosing from 6 questions provided.

Imaginiff

Buckle up! You’re taking a wild and wacky ride with Slick & Spin and the Incredible Crash Dummies. Watch out for the smashing-est, laughing-est new boys action line for! They’re going to crack you up! Slick & Spin and their zany friends teach the need for safety belts. Laugh all you want -- nothing hurts them! Put’em back together and they’re eager to crash again. That’s why they’re called The Incredible Crash Dummies!

Incredible Crash Dummies

A new way to make jewelry! With just a turn of the handle on the Jewel Magic machine, out pop baubles that easily snap together to make necklaces and bracelets.

Jewel Magic

Here comes baby's first doll-the happiest sounding baby doll around! Her jingle bell is never seen, but jiggle her or bounce her on your knee and you'll hear the cheery sound. Jingle Baby™ has a soft, fabric body that little ones love to snuggle up to. And her perky head bobs when you move her, like a real little baby learning to look around. There are three Jingle Baby dolls to cuddle and love-Melody® Nellie® and LaLa®.

Jingle Baby

Jurassic World

Kerplunk

Kick 'n Play


Monster! Monster! Make him big or small! Open the valve and he grows to 14" tall, squeeze him and he breathes. Press the valve he shrinks down. Big and brawny or small and mighty!

Krusher

Ok, so Kubros look cool (amirite?) But maybe you’re still wondering, what’s the deal with these little square dudes anyway?
Well, aside from their awesome retro look, Kubros are completely buildable, blockified versions of some of the world’s biggest pop culture characters. Basically, they’re the heroes and icons you know from games, comics, TV, and movies, just built out of blocks in a fun, back-to-basics, 8-Bit style.
It’s a new way for fans to celebrate their favorite pop culture and entertainment, as they build and collect characters they love.

Kubros

Laugh & Learn

It's outrageous, contagious glow-in the-dark fun! Leon Neon strips can be shaped into glowing designs, room decorations, even jewelry! For ages 5 to adult.

Leon Neon 

Use the mechanical Lie Detector to to track down a criminal! A game of skill and deduction. Scientific police detection and 24 colorful suspect cards with clever and colorful caricatures and their testimony.

Lie Detector

Lil' Gleemerz


The only doll with makeup that magically appears and disappears with Water. The magic is in the exclusive "color change" that allows for applying the makeup just by brushing on cold water!

Lil Miss Makeup

Linkimals

Girls will love playing mommy with this sweet baby doll and wide selection of accessories from rattles, bibs, potty seats, strollers and tricycles. Baby is soft and cuddily and easy to love!

Little Mommy

Little People

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We can’t wait for you to meet the Beastlies and explore the world of these tine, joyful, anxious, enthusiastic, sweet, mischievous, little weirdos!

  (The) Beastlies

DC Comics

Disney Toy Story

Ghostbusters

Join Kipper, Biff, Chip and their friends, Wilf and Wilma, along with Floppy the dog, and his magic key, as they take you off on fantastic adventures in far off lands!

(The) Magic Key


Grab your sword and shield and play out your noble adventures! This role play set includes a safe plastic shield and sword with easy grip handles. Now you and Mike the Knight can go forth and protect Glendragon Castle together!

Mike the Knight

Minecraft

Rainbow Magic follows the lives of best friends Kirsty Tate and Rachel Walker as they go on magical adventures with their fairy friends.

Rainbow Magic

6 Infant and Toddler dolls designed in France by Catherine Refabert of Corolle. Scented with the sweet smell of raspberries, these lovely dolls are inspired by the beautiful children who come from the Raspberry Valley. Each soft-bodied doll has raspberry-scented vinyl arms, legs, and head, and each comes dressed in an exquisitely designed outfit made from fashion prints with lacy and/or ruffled accents. Toddler dolls have long luxurious hair and come with a raspberry purse and a brush. Infants come with a fabric teddy bear. All dolls have eyes that open and close. Outfits have a signature raspberry pocket, patch, or purse and a signature raspberry ribbon that calls out their name in both French and English.

(The) Raspberry Kids

Shimmer and Shine

The invincible guardians of world freedom! Raydeen, Mazinga and Dragun are space age Samurai defenders! These giant action figures stand almost 2 feet tall, move on wheels and have arms that move up and down. Each individual figure comes fully assembled with exciting accessories. There's even mini Shogun Warriors to collect and take with you on adventures!

Shogun Warriors

Cute, cuddly, colorful singing sensations kids can sing along with! These engaging plush toys speak their own language full of jibber jabber made up of vowel sounds, and harmonize following an octave scale range specific to each character. Battery operated, just squeeze their hand to change a tune, hug their tummy and they open their mouths to sing! Each comes with their own song.