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American Girl

Where we create inspirational life lessons for girls everywhere AND our employees.

American Girl HQ

For more than 30 years, American Girl has inspired girls to think about who they are - and who they want to be - through a content-rich, premium experience. We strive to do the same for our 1,700 employees.

  • On-site conveniences like a cafeteria and toy store
  • Philanthropic opportunities
  • Family-friendly environment and social events

American Girl Retail

Our retail stores offer a variety of experiences and opportunities:

  • 30% product discount
  • Philanthropic opportunities
  • Fun working environment
  • Flexible schedules
  • Treat Days and social activities

American Girl Home Agents

We are excited to offer flexible customer service agent positions.

  • Convenience of working from home
  • Flexible schedules
  • 30% product discount
  • Create your ideal office space
  • Ample training, access to vast resources and open communication


American Girl is headquartered in Middleton, just minutes from the state capital of Madison and the world-class University of Wisconsin- Madison. Finding free-time fun in our area is easy: five sparkling lakes, more than 200 miles of scenic biking and hiking trails, and a thriving foodie scene are just a few of the things that inspire our corporate employees to explore.

Our retail locations can be found in some of the most popular cities in the U.S., as well as Canada and the United Arab Emirates. Each store is surrounded by all the amazing shopping, dining and tourist opportunities these metropolitan sites offer.

On-Site Conveniences

Our on-campus toy store and cafeteria get a serious workout from our employees every day.

  • Toy Store: Grab products from American Girl and other Mattel brands like Fisher-Price, Hot Wheels, Barbie and MEGA for 50% off with your employee discount
  • Cafeteria: With a wide range of healthy and convenient options, you can check out daily breakfast and lunch specials and take advantage of in-house catering


Caring deeply about how kids develop is at the core of who we are. We partner with organizations and community events that embody that same value to provide our employees opportunities to give back:

  • Adopt-a-School (backpack drives, winter gear donation and Thanksgiving basket donations)
  • United Way Seasons of Caring
  • Big Brothers Big Sisters of America

Family-Friendly Environment

We believe spending quality time with our family is the best thing we can do to ensure a brighter future for the next generation. Flexibility is key, and we encourage our employees to be there for special moments at school, important appointments, and other family activities. Take Your Kid to Work Day is one of our favorite days of the year!

Social Events

Taking time to connect as a team is what helps us stay in sync.

  • Regular employee socials
  • Holiday gatherings
  • ERG group activities
  • Volunteer events


Meet Veronika McKenzie – Party Planner

"I enjoy working at American Girl because it is a family friendly work place. My favorites are the BeForever characters because girls get to learn about history. Whenever I help a guest pick out that perfect gift, it puts a smile on my face."

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AA/EEO and Accessibility Commitment

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Mattel aims to make its Careers website accessible. It is Mattel’s Policy to provide reasonable accommodations to people with disabilities as required by law. If you’re interested in applying for employment with Mattel, and need assistance with this online system at any point during the application, screening or selection process, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: It is Mattel's Policy to consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, social origin, age, marital status, veteran and protected veteran status, disability, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, genetic information, gender, gender identity or expression, or any other basis protected by applicable law. Mattel has also developed an Affirmative Action Program in compliance with federal regulations and to enhance Mattel's objectives of equal access to opportunities at all levels of employment.