Citizenship

At Mattel, our aim is to contribute to a more diverse, equitable, inclusive, and sustainable future. We are committed to being a responsible corporate citizen and actively supporting the communities in which we live, work and play. We believe that Mattel can be a force for good by creating value for our stakeholders and at the same time contribute to a better future for the next generation.

ESG Strategy and Goals


  • Sustainable Design
    and Development

    What we do

  • Responsible Sourcing
    and Production

    How we do it

  • Thriving and Inclusive
    Communities

    Those we impact
  • Strategy:
    Develop innovative products and experiences that are better for our world by integrating sustainable materials and principles of product stewardship and circular design.
  • Strategy:
    Optimize our resource use in operations to reduce environmental effects and promote ethical sourcing practices and worker health and safety throughout our supply chain.
  • Strategy:
    Create positive social impact through purposeful play and by supporting diverse, equitable, and inclusive communities where we live, work, and play.
  • Goals:
    Achieve 100% recycled, recyclable, or bio-based plastic materials in our products and packaging by 2030.

    Achieve and maintain 95% recycled or Forest Stewardship Council (FSC)-certified content in the paper and wood fiber used in our products and packaging.
  • Goals:
    Reduce absolute Scope 1 + 2 GHG Emissions 50% by 2030 (versus 2019 baseline)*

    Achieve Zero manufacturing waste** by 2030.
  • Goals:
    Achieve and maintain 100% pay equity for all employees performing similar work globally.

    Increase representation of women at all levels of the organization.

    Increase representation of ethnicity at all levels of the organization.
  • Priorities:
    • Product Quality and Safety
    • Sustainable Materials in Toys
    • Sustainable Packaging
    • Business Model Innovation
  • Priorities:
    • Ethical Sourcing, Human Rights, Fair Labor, and Environmental Standards in the Supply Chain
    • Worker Health and Safety
    • Energy/Climate Action
    • Waste Management
    • Ethics and Compliance
  • Priorities:
    • Purposeful Play
    • Diversity, Equity & Inclusion
    • Family-Friendly Workplace
    • Philanthropy
    • Child Online Safety and Privacy
    • Responsible Marketing to Children

Our Brand Promise

Trust is foundational to everything we do. Our relationship with our people, consumers, customers, business partners, and communities is built on their belief that we will do the right thing and live up to our commitments. We take our heritage as a trusted partner to parents and families very seriously. This requires that we act as a responsible corporate citizen, pursue social, economic, and environmental sustainability, and promote diversity, equity, and inclusion. We earn trust by operating with integrity and transparency and being true to our mission and purpose. This is essential for our reputation, competitive advantage, and long-term success.

Sustainable Design and Development

We strive to develop innovative products and experiences that are better for our world by integrating sustainable materials and principles of product stewardship and circular design. 
•  Product Quality and Safety
•  Sustainable Product and Packaging
•  Advancing Circular Solutions

Responsible Sourcing and Production

We are working to optimize our resource use in operations to reduce environmental impact and promote ethical sourcing practices and worker health and safety throughout our supply chain.
•  Health and Well-Being
•  Ethical Sourcing
•  Operating with Care
•  Ethics and Compliance

Thriving and Inclusive Communities 

We aim to create positive social impact through purposeful play and by supporting diverse, equitable, and inclusive communities where we live, work, and play.
•  Purposeful Play
•  Diversity, Equity & Inclusion
•  Family-Friendly Workplace
•  Philanthropy
•  Child Online Safety and Privacy
•  Responsible Marketing to Children


Communicating Progress