Our COVID-19 Response

Mattel has taken a proactive approach in the fight against COVID-19. We support healthcare heroes on the front lines by producing face shields and cloth face masks for medical professions in the U.S. and around the world. 

We have provided toy donations to non-profit partners including Baby2Baby, Feed the Children, LA Family Housing, LA Students Most in Need (through the Los Angeles Unified School District), Partners for Pediatric Vision, Save the Children and UCLA Mattel Children’s Hospital, among others, as well as monetary grants to Feed the Children and Save the Children. We have also set up programs with the Red Cross and Save the Children and are matching employee donations to both organizations.


Timed to COVID-19, we launched Play it Forward, a new platform which focuses on leveraging our brands to drive awareness of, and give back to, important causes. The first Play it Forward program is #ThankYouHeroes, a line including items from Fisher-Price, Matchbox, Mega Construx and Uno that honors the healthcare professionals leading the fight against COVID-19 as well as the everyday heroes who are working to keep communities up and running.


All net proceeds from the collection are going to #FirstRespondersFirst, an initiative created to support first responder healthcare workers as they serve on the frontlines of the COVID-19 pandemic.* Barbie also launched a #ThankYouHeroes program, donating a doll for each eligible career doll that was sold from May 14, 2020 – May 17, 2020 to the First Responders Children’s Foundation, benefiting the children of first responders.organizations.