Encourage Education and Well-being

Our premier Speedometry program encourages STEAM development and our partnership with UCLA Mattel Children’s Hospital remains critical to advancing research for improving children’s health.

Hot Wheels Speedometry

We believe in STEAM learning and want to make this as accessible as possible for all kids. Launched in the Fall of 2013, Speedometry – a free curriculum offered online to educators, and designed for kindergarten and fourth grade students, that utilizes Hot Wheels cars and tracks to teach the fundamentals of science, technology, engineering, the arts and mathematics (STEAM) – is the result of a collaboration between the USC Rossier School of Education, the Mattel Children’s Foundation and the Hot Wheels Brand Team. Our goal is to empower parents and educators with an engaging and accessible curriculum that teaches math, science and physics.

UCLA Mattel Children’s Hospital

We are proud to be the namesake of UCLA Mattel Children’s Hospital, as part of a landmark collaboration with UCLA Health. Our support has helped to expand pediatric services in Los Angeles, broaden the hospital's global presence to enhance and improve the health of children worldwide and promote the global sharing of UCLA Health’s best practices and research. 

Brave Barbie

In 2019, timed to Barbie’s 60th anniversary, we proudly reintroduced Brave Barbie, a series of not-for-profit dolls designed to bring hope and comfort to young patients battling illnesses that cause hair loss through disease. To date, we have donated more than 50,000 dolls to UCLA Mattel Children’s Hospital, a network of more than 200 hospitals associated with the Children’s Hospital Association, CureSearch for Children’s Cancer and the National Alopecia Areata Foundation, among others.