Prepare the Next Generation

Through the Barbie Dream Gap Project and the Ruth Handler Mentorship Program, we are creating a pathway for girls and young professionals. 

Dream Gap Project

Research shows that, starting at age five, many girls develop self-limiting beliefs and begin to think they are not as smart and capable as boys. They stop believing their gender can do or be anything. This is called the Dream Gap, and to help close it, Barbie launched the Dream Gap Project in 2018. Funds raised go toward leveling the playing field for girls by providing tools, resources and support to organizations on the ground working to change the lives of girls around the world.

The Ruth Handler Mentorship Program

The Ruth Handler Mentorship Program for Women in Toys, Licensing and Entertainment, is the first mentorship program of its kind. The program is designed to advance career growth across the toy industry through mentorship, coaching, professional development and learning. The global, company-agnostic program is underwritten by The Mattel Foundation and named after Handler, our co-founder and creator of the Barbie brand, who was a mentor to many and inspired girls of all ages to reach their limitless potential.