Sustainability

Sustainability is a corporate priority at Mattel and creating sustainable products and packaging is an important part of our commitment to the planet. We are actively minimizing our use of natural resources in our products, packaging and business operations. We are also working to reduce greenhouse gas emissions, minimize waste, conserve water resources and more. 

Mindful of Materials

We have established a goal to achieve 100% recycled, recyclable or bio-based plastic materials in both our products and packaging by 2030.
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Operating with Care

We are working to reduce our greenhouse gas emissions, minimize waste, conserve water resources and more.
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Advancing Circular Solutions

Fun should be forever, and the valuable materials we use in our products and packaging may live on in tomorrow’s toys through circular design principles and Mattel PlayBack, our toy takeback program.
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Sustainability Spotlights

  • Mattel Advances Product Sustainability Commitment; Launches Latest Sugarcane-based Products in the U.S. in Time for Earth Day.

    April 21, 2020

  • Mattel Announces Mega Bloks® Bio-Based Plastic Line at Nuremberg Toy Fair

    January 28, 2020

  • Mattel Announces Goal to Achieve 100% Recycled, Recyclable or Bio-based Plastic Materials in All Products and Packaging By 2030

    December 18, 2019