Mindful of Materials

Our goals:
  • Achieve 100% recycled, recyclable or bio-based plastic materials in our products and packaging by 2030.
  • Achieve 95% recycled or Forest Stewardship Council (FSC)-certified content in the paper and wood fiber used in our packaging and products by the end of 2020.
Our accomplishments:
  • We introduced the Fisher-Price Rock-a-Stack and Baby’s First Blocks toys made from sugarcane-based plastics and packaged in 100% recycled or sustainably sourced material.
  • We launched three Mega Bloks building sets made from sugarcane-based plastics – Mega Bloks Polar Friends, Mega Bloks Safari Friends and Mega Bloks Woodland Friends – and packaged in 100% recycled or sustainably sourced material.
  • In 2018, we sourced 93% of the paper and wood fiber used in our packaging and products from recycled or Forest Stewardship Council (FSC) content, surpassing our 2018 goal of 90%.