Mindful of Materials

We work to optimize the environmental performance of the materials we use to make our toys and games, and we strive to be mindful stewards of our environment.

Our Goals

  • Achieve 100% recycled, recyclable or bio-based plastic materials in our products and packaging by 2030.
  • Achieve 95% recycled or Forest Stewardship Council (FSC)-certified content in the paper and wood fiber used in our packaging and products by the end of 2020.

Our Accomplishments

  • We introduced the Fisher-Price Rock-a-Stack and Baby’s First Blocks toys made from sugarcane-based plastics and packaged in 100% recycled or sustainably sourced material.
  • We launched three Mega Bloks building sets made from sugarcane-based plastics – Mega Bloks Polar Friends, Mega Bloks Safari Friends and Mega Bloks Woodland Friends – and packaged in 100% recycled or sustainably sourced material.
  • In 2019, we sourced 94.5% of the paper and wood fiber used in our packaging and products from recycled or Forest Stewardship Council (FSC) content, surpassing our 2018 goal of 90%.

Extending the life of our toys – toward the circular economy

Part of being mindful of materials is also developing toys that are made to last. Ensuring durability of the toys extends their useful life for their initial consumer and increases the likelihood that they will be handed down or shared with others for their enjoyment. 

So not only do we develop durable designs and materials, but we also provide service to help our consumers extend the life of their toys. Mattel has a dedicated Customer Service organization and hotline that addresses consumer inquiries five days/week. Customer service representatives provide consumers with technical product support, instruction sheets, spare parts and mail-in service for repairs from our online Parts Store. Power Wheels (battery-powered ride-on vehicles) has independently owned and operated authorized service centers that stock replacement parts, batteries and chargers in addition to repairing vehicles in or out of warranty. You can find the location nearest you here.


Using materials efficiently

By designing for materials efficiency, we minimize waste of valuable resources while also enhancing the price-value of the finished product. Efficiency is a win for the environment, for Mattel and for the families who buy our toys.

We apply recurring cost/material reduction approaches and utilize cross-functional teams across all of our major brands to identify additional efficiency opportunities, providing teams with a checklist to ensure that material reduction is considered during the product design and development process. The checklist promotes optimizing wall thickness, adding holes to lighten parts and reducing material layers, among other important actions that increase material efficiency.


Learn more about how we practice material mindfulness:

Sustainable Material Funnel and Incorporating Life Cycle Assessments


Materials aren’t all we’re mindful of in our products. Learn what we do to make our products more energy efficient:

Energy Efficiency in Our Toys