Sustainable Design and Development

We strive to develop innovative products and experiences that are better for our world by integrating sustainable materials and principles of product stewardship and circular design. 

Achieve 100% recycled, recyclable, or bio-based plastic materials in our products and packaging by 2030


Achieve 100% recycled, recyclable, or bio-based plastic materials in our products and packaging by 2030.

Achieve and maintain 95% recycled or Forest Stewardship Council (FSC)-certified content in the paper and wood fiber used.


Achieve 100% recycled, recyclable, or bio-based plastic materials in our products and packaging by 2030

Achieve and maintain 95% recycled or Forest Stewardship Council (FSC)-certified content in the paper and wood fiber used in our products and packaging


Quality, safety, and value define our products.

  • Quality

    We put the consumer experience at the center of our innovation by creating products with purposeful play. We focus heavily on how our toys look, how they function, what materials they are made of, and how they are packaged. Our products are designed to deliver on their purpose and withstand the test of time.
  • Safety

    Our products are designed and developed to meet or exceed all applicable safety standards and are constructed with consumer safety in mind. When parents and families choose to buy our products, they can be assured that the safety and well-being of their children is a top priority.
  • Value

    We create innovative products that are accessible to many. Our commitment to our consumers is to make their investment worthwhile. We aim to ensure that parents and families get the most from their play budget by designing and building products that meet their expectations at the right cost.

Product Quality and Safety

Product quality and safety are key to the bedrock of trust we establish with millions of families who buy and play with our products every day. 

Sustainable Product and Packaging

Mattel is committed to reducing waste and resource consumption. We implement various eco-design and circular economy principles in the development of our products and packaging. 

Business Model Innovation

Mattel is exploring a variety of new circular economy and business model innovations to extend product life and keep products and materials in use longer through resource recovery.