When our toys reach the end of their useful life, we have created a solution designed to allow us to take them back, recycle, and responsibly dispose of them – the Mattel PlayBack program. Consumers can return their toys to us, at no charge, and we will recover and when possible, reuse these valuable materials so that fun can come full circle.
Mindful of Materials
We are designing more of our products and packaging with renewable, recycled, recyclable and bio-based materials.
Built to Last
Our products are designed to be durable and to withstand rigorous play so they can have a long, useful life and be passed down to younger family members and friends. Some of our products are designed with modular components and repairable parts so they can be refurbished and kept in play even longer.
We aim to make our products and packaging from materials that are easily recyclable so that consumers are more inclined to recycle them in regular waste streams, such as curbside recycling, and to utilize programs that inform consumers on how to responsibly recycle, like How2Recycle labeling.
The materials we recover once a product reaches the end of its life can be reused for new products. By moving toward closed-loop design, we are helping to divert toys from landfills and extend their material value.