Thriving and Inclusive Communities

We aim to create positive social impact through purposeful play and by supporting diverse, equitable, and inclusive communities where we live, work, and play.



Achieve 100% recycled, recyclable, or bio-based plastic materials in our products and packaging by 2030

Achieve and maintain 95% recycled or Forest Stewardship Council (FSC)-certified content in the paper and wood fiber used in our products and packaging

Achieve and maintain 100% pay equity for all employees performing similar work globally.

Increase representation of women at all levels of the organization.

Increase representation of ethnicity at all levels of the organization.


Purposeful Play

We treat play as if the future depends on it – because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Each of our products and experiences is designed to deliver an intrinsic value that inspires, entertains and develops children through play.

Diversity, Equity & Inclusion

Mattel is at its best when every member of our team feels respected, included and heard when everyone can show up as themselves and do their best work every day.

Family-Friendly Workplace

We aim to create family-friendly workplaces that make it possible for employees to more easily balance family life and their work at Mattel. 


We believe every child has a fundamental right to play, and we strive to leverage our corporate resources to make that happen.

Child Online Safety and Privacy

Online child safety and data security are very important to our company, and we have implemented effective controls to protect the online privacy of children who visit Mattel Services. 

Responsible Marketing to Children

Mattel’s advertising, packaging, point of purchase displays, promotional programs, sweepstakes, and other brand and product promotion activities must comply with all laws and uphold Mattel’s reputation for honesty and integrity.