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EL SEGUNDO, Calif., July 8th, 2025 – Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is debuting the first Barbie doll with type 1 diabetes (T1D). This addition to the line enables more children to see themselves reflected in Barbie and encourages doll play that extends beyond a child’s own lived experience, thereby fostering a greater sense of inclusion and empathy – all pillars of the Barbie brand’s mission.“Introducing a Barbie doll with type 1 diabetes marks an important step in our commitment to inclusivity and representation,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “Barbie helps shape children’s early perceptions of the world, and by reflecting medical conditions like T1D, we ensure more kids can see themselves in the stories they imagine and the dolls they love.”To ensure the doll design truly captures the community, Barbie partnered with <a href="https://www.breakthrought1d.org/">Breakthrough T1D</a> (formerly JDRF), the leading global type 1 diabetes research and advocacy organization committed to accelerating life-changing breakthroughs to cure, prevent, and treat type 1 diabetes and its complications. T1D is a chronic autoimmune condition that causes the pancreas to make very little insulin or none at all, leading to dependence on insulin therapy and the risk of short and or long-term complications. Barbie worked closely with Breakthrough T1D to accurately reflect the medical equipment those with this condition may utilize and the doll’s look, all the way down to the dress pattern:<ul><li>Continuous Glucose Monitor (CGM): The doll wears a CGM on her arm to help manage her type 1 diabetes. CGMs are small, wearable devices that continuously measure a person’s blood-sugar levels.To keep her CGM in place, she uses heart-shaped medical tape – Barbie pink, of course – along with a phone that displays a CGM app to help track her blood sugar levels throughout the day.</li><li>Insulin Pump: Barbie has an insulin pump, a small, wearable medical device that allows for automated insulin dosing as needed, attached to her waist.</li><li>Blue Polka Dot Outfit: The doll wears a stylish polka dot top and matching skirt with ruffles. Both the color blue and circle print are nods to the global symbols that represent diabetes awareness.</li><li>Purse: The doll comes with a pastel blue purse, perfect for Barbie to carry any essentials, such as type 1 diabetes supplies or snacks, when she’s on the go.</li></ul>“We were thrilled when Barbie approached us to collaborate on the development of the Barbie doll with type 1 diabetes,” said Aaron J. Kowalski, Ph.D., CEO of Breakthrough T1D. “I have lived with T1D since I was 13, and my brother since he was 3, so this partnership is deeply personal – it means the world to be part of bringing greater visibility to a condition that affects so many families. It’s an honor to work with a brand that shares our commitment to showing children that a life with type 1 diabetes can be full, vibrant, and empowering.”In continued partnership with Breakthrough T1D, Barbie donated dolls to the Breakthrough T1D 2025 Children's Congress. The biennial event, July 7-9, brings 170 children living with type 1 diabetes, ages 4-17, to Washington, DC, to meet face-to-face with members of Congress. The youth delegates travel to the nation’s capital from all 50 states and Breakthrough T1D’s international affiliates in the United Kingdom, Australia, Israel, the Netherlands, and Canada.Barbie also honored two global role models and type 1 diabetes advocates – Peloton Instructor Robin Arzón in the US and model Lila Moss in the UK – with their own one-of-a-kind Barbie dolls. Arzón unveiled the new Barbie doll with type 1 diabetes and her one-of-a-kind Barbie doll at Peloton Studios NY on July 8th. Attendees and Members of the type 1 diabetes community were delighted to experience this first-of-its-kind unveiling moment.“After being diagnosed with type 1 diabetes a decade ago, I've found a lot of purpose in advocating for people with the condition and educating others about it because knowledge is power – especially for young minds,” said Arzón. “It’s an absolute honor to receive a Barbie doll as a part of the brand’s efforts to grow awareness and representation surrounding type 1 diabetes, so that we can help show kids that all types of challenges give us all the more reason to push forward and achieve our dreams.”Lila Moss says “I am proud to use my platform to educate around type 1 diabetes and show that being different is cool. Receiving messages from people who see my patches and feel represented means everything to me. To be able to now see Barbie dolls with T1D, and to receive a Barbie doll that visibly looks like me even wearing her patches, is both surreal and special.”The Barbie Fashionistas line features more than 175 looks across various skin tones, eye colors, hair colors and textures, body types, disabilities, and fashion styles, including a Blind Barbie doll, a Barbie doll with Down Syndrome, and a Barbie doll with Hearing Aids, among others. In 2020, Barbie kicked off a multi-year study with researchers at Cardiff University on the short-term and long-term benefits of doll play. It has been found that doll play serves an incredible purpose during key developmental stages, as it may help set children on a course for success by fostering empathy and developing social skills needed to excel, all while imagining their futures on an equal playing field.The 2025 Barbie Fashionistas dolls&nbsp;commit to&nbsp;a minimum of 50% ISCC-Certified&nbsp;bio-circular plastic (Mass Balance Approach),&nbsp;with all boxes made from FSC-certified materials. By incorporating ISCC-certified plastic into these dolls, Barbie aims to reduce reliance on fossil-based materials in support of a more circular economy.&nbsp;The 2025 Barbie Fashionistas dolls, including the Barbie doll with Type 1 diabetes, are now available on Mattel Shop and at retailers nationwide.About Mattel Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas &amp; Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com&nbsp;About Breakthrough T1D, Formerly JDRFAs the leading global type 1 diabetes (T1D) research and advocacy organization, Breakthrough T1D (formerly JDRF) helps make everyday life with type 1 diabetes better while driving toward cures. We do this by investing in the most promising research, advocating for progress by working with government to address issues that impact the T1D community, and helping educate and empower individuals facing this condition.About Type 1 Diabetes (T1D) T1D is an autoimmune condition that causes the pancreas to make very little insulin or none at all. This&nbsp;leads to dependence on insulin therapy and the risk of short and long-term complications, which can include highs and lows in blood sugar; damage to the kidneys, eyes, nerves, and heart; and even death. Globally, it impacts nearly 9 million people. Many believe T1D is only diagnosed in childhood and adolescence, but diagnosis in adulthood is common and accounts for nearly 50% of all T1D diagnoses. The onset of T1D has nothing to do with diet or lifestyle. While its causes are not yet entirely understood, scientists believe that both genetic factors and environmental triggers are involved. There is currently no cure for T1D.News MediaDevin Duff<a href="mailto:devin.duff@mattel.com">Devin.duff@mattel.com</a>Aly Lloyd<a href="mailto:Aly.lloyd@mattel.com">Aly.lloyd@mattel.com</a>

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Mattel announced that Barbie® is debuting the first Barbie doll with type 1 diabetes (T1D).

Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children

<figure style="text-align: center"><div data-img-caption-container="true" style="display: inline-block; text-align: center;"><img width="666" alt="hw-film-director-announcement.jpg" src="https://images.contentstack.io/v3/assets/bltc12136c3b9f23503/blt511a76ef6aba156c/68659775e8e8e6a3245d188b/hw-film-director-announcement.jpg" height="200" style="text-align: center;" /></div></figure>EL SEGUNDO, Calif., July 7, 2025 – Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Warner Bros. Pictures today announced that acclaimed director Jon M. Chu (Wicked, In the Heights, Crazy Rich Asians) will direct the live-action Hot Wheels feature film based on Mattel’s legendary and timeless toy car. Writing partners Juel Taylor and Tony Rettenmaier will pen the script (Creed II, They Cloned Tyrone) with J.J. Abrams’ Bad Robot Productions and Chu’s Electric Somewhere producing.Inspired by the world’s best-selling toy*, the high-octane action film will bring the beloved, multi-generational Hot Wheels franchise to life, showcasing some of the world’s hottest and sleekest vehicles.Robbie Brenner, President of Mattel Studios and Chief Content Officer, Mattel, said: “Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life. His films are visual spectacles—true eye candy—but what sets them apart is how he weaves unforgettable narratives within those stunning frames. Paired with Juel and Tony’s compelling storytelling, this team is uniquely positioned to capture the heart, adrenaline, and spirit of Hot Wheels, a leading brand in car culture.”Jon M. Chu added: "Hot Wheels has always been about more than speed - it’s about imagination, connection, and the thrill of play. Bringing that spirit to the big screen is an incredible opportunity. I’m excited to partner with Mattel Studios, Warner Bros. Pictures, and Bad Robot to create an adventure that honors Hot Wheels’ legacy while driving it somewhere entirely new.”J.J. Abrams commented: “We already felt incredibly lucky to collaborate with Mattel on this special film. Having Jon, Juel and Tony come aboard takes our excitement to a whole new level.”Jesse Ehrman, President of Development and Production, Warner Bros. Pictures, said: “Jon is a visionary director and an incredible partner to Warner Bros. We are thrilled to have him join us, along with the talented writing duo of Juel and Tony. With our collaborators at Bad Robot and Mattel Studios, we can’t wait to bring Hot Wheels to life on the big screen.”Most recently, Chu directed Universal Pictures’ critically acclaimed Wicked, starring Oscar-nominated Cynthia Erivo and Ariana Grande. Part 1 of the feature-film adaptation, released on November 22, 2024, became a box-office hit, earning over $700 million globally and becoming the highest-grossing Broadway adaptation in domestic box office history. Chu’s recent projects also include the acclaimed In the Heights for Warner Bros. and the worldwide hit Crazy Rich Asians.Juel Taylor and Tony Rettenmaier are a writing and directing duo who have worked on projects like Creed II and They Cloned Tyrone, the latter of which marked Taylor’s directorial debut.Robbie Brenner is producing for Mattel Studios alongside Jon M. Chu, J.J. Abrams, and Michael Bostick. Arturo Thur de Koós is overseeing for Mattel Studios, with Sheila Walcott and Zach Hamby leading for Warner Bros. Pictures, Jon Cohen for Bad Robot, and Jane Lee overseeing for Electric Somewhere.With Hot Wheels, Warner Bros. brings together two major partners, Bad Robot and Mattel, for the first time. Bad Robot has been a creative partner of Warner Bros. for nearly 20 years and is currently producing an animated feature-length adaptation of Dr. Seuss’s iconic Oh, the Places You’ll Go!, which Chu is also set to direct, among other projects for Warner Bros. Mattel Studios and Warner Bros. Pictures previously collaborated on Barbie, the highest-grossing film of 2023 and Warner Bros.' highest-grossing film ever, receiving over 450 nominations including eight Academy Awards® nominations.Led by two-time Academy Award nominee Robbie Brenner, Mattel Studios' vision is to collaborate with leading creators to make standout quality content based on Mattel’s iconic brands that will resonate in culture and appeal to global audiences.Chu is represented by Artists First, UTA, Goodman, Genow, Schenkman, Smelkinson &amp; Christopher (GGSSC), and ID PR.Taylor and Rettenmaier are represented by WME, Redefine, The Gotham Group, &amp; Darren Trattner at Jackoway Tyerman.*Source: Circana/Retail Tracking Service/G10 (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, UK, US)/ JAN-JUN 2024/Total Toys/Projected USDAbout MattelMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas &amp; Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.About Bad RobotBad Robot was formed by filmmaker J.J. Abrams in 2001. The company has produced features and television series, including Super 8, Star Wars: The Force Awakens, The Rise of Skywalker, and films in the Star Trek, Mission: Impossible, and Cloverfield franchises, as well as Alias, Lost, Fringe, Person of Interest, Westworld, Castle Rock, Lovecraft Country, Presumed Innocent for Apple TV+, and Duster for Max. Bad Robot has also produced several documentaries, including Netflix’s Challenger: The Final Flight, The Blue Angels for IMAX and Amazon, Charlie Hustle &amp; The Matter of Pete Rose, and Elizabeth Taylor: The Lost Tapes for HBO. In addition to its live-action film and television slate, Bad Robot produced the Oscar-winning animated short film, The Boy, The Mole, The Fox and the Horse and the animated series, Batman: Caped Crusader for Prime Video, and has a number of animated projects underway, including an adaptation of Dr. Seuss’s iconic Oh, the Places You’ll Go! and Emily The Strange with Warner Bros. Pictures Animation. The company’s theater division, Bad Robot Live, has produced such hits as the Tony award-winning Appropriate and Gutenberg! The Musical!, Barcelona in the West End, and is currently staging Cabaret and Sunset Boulevard on Broadway. Learn more at twitter.com/bad_robot and instagram.com/bad_robot.About Warner Bros. PicturesWarner Bros. Pictures is a part of Warner Bros. Motion Picture Group, which also includes New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. Pictures partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for global audiences. Warner Bros. Pictures has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.About Electric SomewhereElectric Somewhere is the production company of filmmaker Jon M. Chu, known for impactful representation through meaningful spectacle. Award-winning producer Michael Bostick leads the film department, with Chu’s television division run by producer, Caitlin Foito. The company has a film deal at Warner Bros. and a first-look deal with 20th Television, which includes projects in development with ABC, Hulu, FX, and Disney+.Press Contacts:Mattel<a href="mailto:Niki.Kazakos@Mattel.com" target="_blank">Niki Kazakos</a><a href="mailto:Casey.McDonald@Mattel.com" target="_blank">Casey McDonald</a>ID PR for Jon Chu<a href="mailto:Bebe@id-pr.com" target="_blank">Bebe Lerner</a>Warner Bros. Pictures<a href="mailto:Chelsey.Summey@wbd.com" target="_blank">Chelsey Summey</a>Bad Robot<a href="mailto:meghan@pcommgroup.com" target="_blank">Meghan Cafarelli</a><a href="mailto:Paul@pcommgroup.com" target="_blank">Paul Pflug</a>

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Mattel and Warner Bros. Pictures today announced that acclaimed director Jon M. Chu will direct the live-action Hot Wheels feature film based on Mattel’s legendary and timeless toy car. Writing partners Juel Taylor and Tony Rettenmaier will pen the script with J.J. Abrams’ Bad Robot Productions and Chu’s Electric Somewhere producing.

Acclaimed Filmmaker Jon M. Chu to Direct “Hot Wheels” Live-Action Motion Picture from Mattel, Warner Bros. and Bad Robot; Juel Taylor and Tony Rettenmaier to Write Script 

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Acclaimed Filmmaker Jon M. Chu to Direct “Hot Wheels” Live-Action Motion Picture from Mattel, Warner Bros. and Bad Robot; Juel Taylor and Tony Rettenmaier to Write Script

EL SEGUNDO, Calif., June 30, 2025 — Mattel163, a world-class publishing and development studio through a joint venture with Mattel, Inc. (NASDAQ: MAT) and NetEase, today launched a new update to bring Peanuts™ to UNO!™ Mobile. Featuring Charlie Brown, Snoopy, and the Peanuts gang, the update includes an in-app refresh, two exclusive new themed decks, Snoopy’s World and Peanuts Summer, along with collectible cards, avatar frames, emojis, in-game rewards, and more. The Peanuts Collaboration is now available for players and fans to enjoy in UNO! Mobile, Mattel’s classic card game in an on-the-go experience.Highlights include:<ul><li>New Exclusive UNO Decks, Snoopy’s World and Peanuts Summer: Each deck features a variety of charming Peanuts designs and fun facts to discover on every card.</li><li>Themed Cards: Players can earn card packs to unlock themed cards from these specially crafted collections through Sunday, August 17. Complete the first deck to unlock the second. These exclusive decks are grand rewards available only during the event.</li><li>Rewards: Collect Peanuts avatar frames, Snoopy emojis, and in-game coins.</li></ul>Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, said: “Bringing the signature characters of Peanuts into UNO! Mobile offers fans a fresh, interactive way to experience the beloved card game. We look forward to players diving in and enjoying a collaboration that we hope brings joy to fans of both Peanuts and UNO!”Scott Shillet, VP of Global Licensing at Peanuts Worldwide, adds: “At Peanuts, we cherish creating joyful moments that bring friends and families together across generations. Partnering with Mattel163 to bring Snoopy and the Peanuts gang to UNO! Mobile is a wonderful way to share more happiness—combining fun, friendship, and nostalgia in the beloved UNO matches enjoyed worldwide, anytime, anywhere!”Amy Huang, CEO of Mattel163, said: “We’re thrilled to bring the timeless charm of Snoopy, Charlie Brown, and the entire gang to Peanuts fans and over 400 million UNO! Mobile players around the world! Working closely with Peanuts Worldwide, we’ve created two vibrant, special UNO card decks and tons of themed content packed with fun, nostalgia, and personality. We can’t wait for players and fans to dive in and enjoy the combined excitement of UNO and Peanuts, all right at their fingertips!”Mattel163’s Phase 10™ Mobile has also launched a Peanuts collaboration. Players can cook up delicious treats for Snoopy and the Peanuts gang through merge gameplay, available now until&nbsp;Thursday, July 10.The Peanuts collaboration is now available on the following apps:<ul><li>UNO! Mobile - Free to download from the <a href="https://apps.apple.com/us/app/uno/id1344700142">App Store</a> and <a href="https://play.google.com/store/apps/details?id=com.matteljv.uno&hl=en_GB&gl=US&pli=1">Google Play</a>. Stay up to date on the latest UNO! Mobile content, check out official <a href="https://www.facebook.com/UNOnow/">Facebook</a>, <a href="https://twitter.com/UNOMobileGame?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> and <a href="https://www.instagram.com/unomobilegame/?hl=en">Instagram</a>.</li><li>Phase 10 Mobile - Free to download from the <a href="https://apps.apple.com/us/app/phase-10-casual-card-game/id1463509237">App Store </a>and <a href="https://play.google.com/store/apps/details?id=com.mattel163.phase10&hl=en">Google Play</a>.</li></ul>UNO™, and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2025 Mattel.PEANUTS, SNOOPY, and all related titles, logos and characters are trademarks of Peanuts Worldwide LLC. © 2025 Peanuts Worldwide LLC.About MattelMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas &amp; Friends™, UNO®, Masters of the Universe®, Matchbox ®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.About Mattel163Mattel163 is a leading game studio creating highly engaging mobile games for a global audience. Founded in 2017 as a joint venture between the iconic toy company Mattel and the Chinese internet giant NetEase, Mattel163 employs over 200 talented people in offices across Los Angeles and Hangzhou. With more than 450 million players to date, Mattel163 is the name behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs. Our current game portfolio includes UNO!™ Mobile, Phase 10: World Tour, Skip-Bo™ Mobile, UNO: Arcade Edition™, and more to come very soon.About PeanutsThe characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.Press Contacts:Mattel163Roxy Xuan<a href="mailto:Roxy.xuan@mattel163.com">Roxy.xuan@mattel163.com</a>MattelKristina Quintos<a href="mailto:Kristina.quintos@mattel.com">Kristina.quintos@mattel.com</a>

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Mattel163 with Mattel and NetEase launched a new update to bring Peanuts™ to UNO!™ Mobile.

Good Grief! Snoopy And Friends Join UNO! Mobile in Peanuts Collaboration

In-car Gaming, featuring Pictionary™ Car Party, hits the road as Audi enables passengers to play safely while in motionZürich, June 26, 2025 – AirConsole and Audi mark a new milestone in in-car entertainment with the official launch of AirConsole’s interactive gaming platform in selected Audi vehicles - bringing fun, social games that everyone in the car can play together using their smartphones. Starting today, Audi owners can access a rich selection of games, including Mattel’s Pictionary™ Car Party, directly through their in-car infotainment system.In models equipped with a passenger display, Audi’s Active Privacy Mode—a unique digital curtain that blocks the screen from the driver to prevent distraction—allows the front passenger to enjoy gaming while the vehicle is in motion. Previously limited to parked scenarios, in-car gaming is now a seamless part of the Audi experience, keeping non-driving passengers entertained throughout the ride.“This is a game-changer for in-car entertainment. With Audi, we’re redefining what’s possible inside a vehicle—bringing gaming into motion and making every journey more social and fun,” says Anthony Cliquot, CEO at N-Dream, the makers of AirConsole. “By enabling gameplay on the passenger screen in a way that prioritizes safety—by not distracting the driver—we’re taking a bold yet responsible step toward a future where cars are not just modes of transport, but platforms for shared digital experiences.”The feature is now available in the Audi A5, Q5, A6, A6 e-tron, and Q6 e-tron model series equipped with Android-based infotainment systems, in all markets where Audi operates. This rollout reinforces Audi’s commitment to cutting-edge digital innovation that enhances modern mobility.Pictionary™ Celebrates 40 Years—Now Behind the WheelAudi and AirConsole, in collaboration with Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, introduces Pictionary™ Car Party, an exclusive in-car edition of Mattel’s original quickdraw game. In celebration of its 40th anniversary, Pictionary™ has been reimagined for in-car play.Up to four players can connect via personal devices, making every trip more social and engaging. This new format marks the next chapter in Pictionary™’s legacy, bringing its creativity and excitement to a fun travel experience.Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, said: “We’re thrilled to continue our partnership with AirConsole and work with the team at Audi to bring Pictionary™ Car Party! to Audi’s infotainment systems. This collaboration is a game-changer, letting non-driving passengers join in on fun, interactive play using their smartphones. Mostimportantly, the front passenger can safely control the game without distracting the driver, ensuring that entertainment and safety go hand-in-hand. This is the future of social gaming on the move, making every journey more enjoyable.”13 More Games, Tailored for the CarBeyond Pictionary™ Car Party, the AirConsole catalog features additional games across multiple genres, including racing, sports, trivia, and party games. Highlights include Who Wants to Be a Millionaire? from Sony Pictures Television, Overcooked from Team17, and UNO® Car Party! from Mattel, Inc. (NASDAQ: MAT). With frequent updates and new content, Audi passengers can look forward to an ever-expanding selection of interactive entertainment.Seamless Gameplay with Audi and AirConsole — Powered by Smartphones as ControllersAirConsole is now available through the Audi Application Store, which features apps specifically designed for in-vehicle use. Getting started is simple: users first download the AirConsole app directly through the infotainment system. After that, AirConsole makes it easy for passengers to jump into the action by using their smartphones as game controllers. A quick scan of a QR code on the vehicle’s screen instantly connects players, transforming every ride into an immersive gaming experience. Whether it’s a long road trip or a quick city drive, Audi now offers a new way to stay connected, entertained, and engaged on the go.Buckle up—the game is just getting started.<a href="mailto:amanda@n-dream.com"></a>About AirConsoleDrive together, play together. AirConsole is the world’s first gaming platform specifically designed for cars. With AirConsole’s immersive features, it transforms your car into a fully featured gaming station including the infotainment, sound and light systems. AirConsole’s rich portfolio of games is tailored to casual players of any age. By allowing any passenger in the car to join a game using their phone as the game controller, AirConsole is a true social experience. <a href="http://www.airconsole.com/">www.airconsole.com</a>About MattelMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas &amp; Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at&nbsp;<a href="https://about.mattel.com/">mattel.com</a>.Press Contacts&nbsp;AirConsoleAmanda Lotzer<a href="mailto:amanda@n-dream.com">amanda@n-dream.com</a>MattelKristina Quintos<a href="mailto:Kristina.Quintos@mattel.com">Kristina.Quintos@mattel.com</a>

Audi and AirConsole, in collaboration with Mattel introduces Pictionary™ Car Party, an exclusive in-car edition of Mattel’s original quickdraw game.

AirConsole and Audi Drive a New Era of In-Car Gaming

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EL SEGUNDO, Calif., June 23, 2025 – Mattel, Inc. (NASDAQ: MAT) today announced that it plans to release its second quarter 2025 financial results on Wednesday, July 23, 2025, at approximately 4:05 p.m. Eastern Time. Following this, Mattel will host a webcast conference call at 5:00 p.m. Eastern Time.The webcast and accompanying slides will be available under the Events and Presentations section of Mattel's&nbsp;Investor Relations website, <a href="https://investors.mattel.com">https://investors.mattel.com</a>. To listen to the webcast, log on to the website at least 10 minutes early to register, download and install any necessary audio software. An archive of the webcast will be available on the Company's website for 12 months following the event.Certain financial and statistical information included in the webcast, such as information required by Regulation G, will be available at the time of the webcast on the "Investors" section of Mattel’s corporate website, <a href="https://investors.mattel.com">https://investors.mattel.com</a>.About MattelMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas &amp; Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at <a href="https://about.mattel.com/">mattel.com</a>.Securities AnalystsJenn Kettnich<a href="mailto:jenn.kettnich@mattel.com">jenn.kettnich@mattel.com</a>News MediaCatherine Frymark<a href="mailto:catherine.frymark@mattel.com">catherine.frymark@mattel.com</a>MAT-FIN MAT-CORP

Mattel announced that it plans to release its second quarter 2025 financial results on Wednesday, July 23, 2025, at approximately 4:05 p.m. Eastern Time.

Mattel Announces Second Quarter 2025 Financial Results and Conference Call Date

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In celebration of its 80th anniversary, Mattel hosted its week-long Play It Forward Global Volunteer Week initiative honoring the company’s enduring legacy of play, creativity, and community. In the U.S., Mattel donated over 9,000 toys and provided Play It Forward programming for hundreds of children at Mattel’s global offices including their El Segundo headquarters, East Aurora campus, and distribution centers in San Bernadino, CA, Dallas, TX, DeForest, WI and Jonestown, PA.&nbsp;&nbsp;Photos <a href="https://www.dropbox.com/scl/fo/ouuv2jxvxvd1ysxf9ib1b/ABxIh041BDpVy7EOfi3K0N4?rlkey=7va42ww13q4nszl1ne3iad1lq&st=qdrco7or&dl=0">HERE</a>Mattel’s fifth annual Play It Forward Global Volunteer Week festivities commenced Monday, June 9 at Children’s National Hospital in Washington, D.C. The event highlighted Mattel’s commitment to bringing the joy of play to children and families in hospitals, featuring an UNO Tournament in partnership with Ryan Seacrest Studios, Books &amp; Breakfast story time with Barney and Dr. Bear, and a Camp Mattel Healing Garden with friendship bracelet making, painting, and more.&nbsp;El Segundo programming ran from Tuesday, June 10 through Thursday, June 12, and began with an employee volunteer day where teams assembled play kits filled with Mattel toys for visiting children, constructed Little Libraries to be stationed in underserved communities, and tie-dyed Play It Forward bandanas. In a welcome ceremony, Mattel Chairman and CEO Ynon Kreiz, President and Chief Commercial Officer Steve Totzke, and Vice President, Global Corporate Events and Philanthropy Nancy Molenda thanked community partners and Mattel employees for their participation in this year’s event. Remarks concluded with a dedication to making “80 Moments for 80 Years” a standout initiative honoring Mattel’s storied legacy of play.Mattel then hosted over 400 deserving Southern California children at its HQ with “Camp Mattel” themed programming, volunteer activations, and participation from state and local government. Throughout the week, which encompassed the second annual International Day of Play on June 11, Camp Mattel attendees were treated to two unforgettable play dates with appearances by Pictionary TV host Jerry O'Connell, Barney and Pingu, and immersive play stations offering Barbie friendship bracelet making, American Girl cookie decorating and puppy adoption, Monster High face painting, Pictionary and UNO play tables, and much more. Mattel collaborated with organizations including longstanding partner Save the Children, LAFC, The LA Kings, Once Upon a Farm, ESMoA, Los Angeles Natural History Museum, Los Angeles Public Library Foundation, The Painted Turtle, Boys and Girls Clubs of America, Girls Inc. of Los Angeles, InnerCity Arts, Good+Foundation, Easterseals of Southern California, and Project:Camp.&nbsp;&nbsp;Globally, other activations included volunteer efforts with regional nonprofits in the UK, Canada, China and Brazil. Barbie also partnered with Heptathlete Champion Dame Jessica Ennis-Hill to appoint her as its first UK Barbie Play Ambassador, supporting children’s access to play by donating 1,000 dolls and playsets to the charity In Kind Direct who will distribute the dolls across their charitable network of schools, hospitals, and community centers in the UK.&nbsp;These activations are part of Mattel’s year-long global campaign, “80 Moments for 80 Years,” launched to celebrate the milestone anniversary. The philanthropic program includes partnerships with over 80 nonprofits to deliver in-kind donations, volunteer efforts, and impactful community activations.&nbsp;ABOUT MATTEL &nbsp;Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas &amp; Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.&nbsp;

In celebration of its 80th anniversary, Mattel hosted its week-long Play It Forward Global Volunteer Week initiative honoring the company’s enduring legacy of play, creativity, and community.

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Mattel Celebrates Fifth Annual “Play It Forward” Global Volunteer Week, Second Annual International Day of Play

EL SEGUNDO, CA — June 18, 2025 – <a href="https://lets.go.mattel/mattelsdcc2025">Mattel Creations</a><a href="https://creations.mattel.com/"> </a>returns to San Diego Comic-Con with a fierce and fabulous trio of products that spotlight bold female icons across beloved franchises. Featuring show-stopping characters from Monster High® and Hot Wheels®, these collectibles are a tribute to strong, stylish and standout female characters who lead with confidence and charisma – in the Mistress of the Dark™ spotlight, beyond the candy-coated grave, and on the Mario Kart track.&nbsp;“This lineup of collectibles salutes the fearless, fashion-forward and cherished female characters that continue to break boundaries,” said Nick Karamanos, senior vice president, Mattel Creations &amp; Entertainment Partnerships at Mattel. “From gothic glam to gaming icons, these collectibles honor the fan-favorite heroines from the franchises our fans know and love.”Monster High® Skullector™ Elvira Doll | SRP: $80Nightmares really do come true! Monster High once again teams up with the Mistress of the Dark™ to conjure an unforgettable Skullector Elvira Doll. Elvira stuns in a black faux leather dress, shimmering batwing cape, and signature spooky sass. Equal parts goth and glam – her look dazzles even the darkest depths of the underworld. So, dim the lights and make yourself uncomfortable, because Elvira is putting on a performance that’ll raise the dead! Available exclusively at San Diego Comic-Con 2025.Monster High® Sweet Screams™ Twyla® Doll| SRP: $80The hauntingly sweet fan-favorite line returns! Making her candy-coated debut, Twyla stuns in this year’s Sweet Screams release. Styled in pastels and eerie-chic details, she dons a cotton-candy inspired tulle dress, syrup-dripped accessories, and her signature mischievous charm. Her loyal bunny, Dustin, makes a delicious comeback – this time with a cotton-candy scent. Also includes a collectible comic to continue the Sweet Screams saga.Hot Wheels® Mario Kart Pauline | SRP: $22Rev your engines! Hot Wheels Mario Kart brings a power-packed reveal to SDCC with the debut of Pauline – the daring and dazzling Mayor of New Donk City. First seen in the original Donkey Kong (1981) and reintroduced in Super Mario Odyssey. In her signature glittering red dress and black heels, Pauline races in a die-cast Bandwagon ready for Comic-Con glory. A must-have for Nintendo fans and Hot Wheels collectors alike.Fans attending Comic-Con can visit Mattel’s booth (#3029) at the San Diego Convention Center from Thursday, July 24, through Sunday, July 27, 2025. Products will be available at the Mattel merchandise booth (#2945) and on <a href="https://lets.go.mattel/mattelsdcc2025">MattelCreations.com,</a> with Monster High® Skullector™ Elvira Doll offered exclusively onsite. For more information, visit <a href="https://lets.go.mattel/mattelsdcc2025">MattelCreations.com.</a>&nbsp;About Mattel  &nbsp;Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas &amp; Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at <a href="http://mattel.com">mattel.com</a>.Media Contacts:Mattel Press Office<a href="mailto:Press@mattel.com">Press@mattel.com</a>