October 15, 2020 – Mattel, Inc. announced today the grand opening of the Fisher-Price Toy Museum, a virtual museum designed to celebrate the brand’s 90-year legacy. This first-of-its-kind virtual experience, which will be hosted on Instagram, enables visitors to relive their favorite toys through a curated exhibition. The museum also includes a digital gift shop that offers an assortment of apparel, accessories, housewares and more, featuring vintage imagery from Fisher-Price classic toys.