Each of our products and experiences is designed to deliver an intrinsic value that inspires, entertains, and develops children through play. This is made possible by the high level of engagement and emotional connection consumers have with our brands. More than eight decades of this pursuit as a trusted partner to parents and families has informed a perspective on toy innovation that we call Purposeful Play.

Through Purposeful Play, we harness the cultural impact of our brands to promote and influence behavior on key social and environmental issues to create a better world.

Mattel creates toys appropriate for children at various developmental stages, designing products to match their current abilities while challenging them so they can learn and grow. Examples for each of our main product categories include: