MIDDLETON, Wis., November 14, 2017 -- American Girl's holiday campaign, Give What Counts, reflects on the true spirit of giving, as well as the brand's goal to nurture children everywhere with stories, experiences, and products that promote strength of character, instill creativity and confidence, and inspire girls to shine beyond the season. American Girl's dedicated Give What Counts site also offers girls and parents loads of holiday inspiration, including timely and helpful articles, craft ideas, favorite recipes, and other fun activities to celebrate the season. Girls can also access a downloadable Wish List/Give List with space to mark down the gifts they want on one side, and thoughtful suggestions for small kindnesses to give to friends, family, and those in need on the other. Parents can also share the ways their girls are doing good and giving back using American Girl's hashtag #GiveWhatCounts.
2017 Holiday Product Highlights
American Girl's newest BeForever™ character, Nanea Mitchell, is a 9-year-old girl growing up on the island of Oahu in 1941. Her story of courage and kindness during wartime comes to life through the Nanea two-book series, the beautiful 18-inch Nanea doll, and authentic-to-the-era outfits and accessories. Inspired by Nanea's powerful story, American Girl is partnering with the American Red Cross in support of their Service to the Armed Forces (SAF) program to help provide comfort and care to the members of the military, veterans, and their families. Now until December 31, 2017, American Girl will match every dollar donation made at americangirl.com or at any American Girl store in the U.S. up to a maximum total donation of $75,000.
American Girl's WellieWishers line, which teaches timeless life lessons on empathy and kindness to girls ages 5 to 7, has adorably fun winter-related items this holiday—from a cute elf outfit and merry stockings to a cozy cocoa stand. And, the new WellieWishers: Garden Fun app—available for free on iTunes and Google Play—provides quality entertainment and hours of interactive play for younger kids as they learn the skills of being a good friend.
This fall, American Girl introduces its first-ever line of licensed lifestyle apparel and sleepwear inspired by its popular contemporary character, Tenney Grant—a rising singer-songwriter from Nashville. Available in sizes 6 to 16, the new apparel line—featuring cute dresses, fun separates, and cozy pajama sets—combines Tenney's signature look with fashionable styles that are relevant to girls today. The new apparel line ranges in price from $12 to $58 and is available at 300 Kohl's stores nationwide; the sleepwear is available at all Kohl's locations.
Stocking Stuffers and Books
American Girl's stocking-stuffer ideas come in a variety of categories and price ranges (from $8-$30), including Mega Construx American Girl building sets, DVDs based on our popular historical and contemporary characters, girl- and doll-sized souvenirs, and much more.
American Girl also offers an array of engaging books (from $5.99-$37.99), including historical and contemporary fiction filled with strong characters and powerful life lessons, and advice and activity books that instill confidence and promote creativity.
Also this holiday, American Girl is debuting an all-new American Girl Catalogue app (available for free through iTunes and Google Play), featuring augmented reality to showcase our holiday wishes for girls and their families on a whole new level. Using the app, customers can scan the catalogue to watch inspiring videos and read engaging book excerpts, play games, take selfies with their favorite BeForever historical characters, and much more.
To learn more about American Girl's Give What Counts initiative, visit americangirl.com or find the brand on Facebook, Twitter, Pinterest and Instagram. To request an American Girl catalogue, call 1-800-845-0005.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl's spirit and help develop her strength of character. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, as well as at specialty retailers nationwide and in Canada and Mexico. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.