NEW YORK, March 15, 2016 -- A Film By You is a mini retrospective film from the perspective of a child, showing the incredible developmental journey in the first five years of life, featuring footage from 25 real families in six countries and from submissions shared by the Fisher-Price global Facebook community. The film, created by Fisher-Price, Inc., one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., premiered today.
"This film celebrates parents' unlocking their child's unique potential through play," said Jean McKenzie, EVP of Fisher-Price Global Brands. "Giving children time to play culminates in a joyful childhood experience and, importantly, leads to healthy development. Engaging in playful interaction, starting from birth, helps children build cognitive skills, confidence, social bonds and many other growth aspects that get them ready for that first day of school."
Last year, Fisher-Price published its international Moms' Hopes & Dreams Study which surveyed moms in seven countries around the world on their attitudes and approaches to early childhood development. The finding that only 59% of moms strongly agreed that "Development starts at birth," was a key inspiration for A Film By You. The film was created to highlight the critical role parents' play, from birth, to spark their child's natural curiosity and propel development within a playful environment. View A Film by You here:https://www.youtube.com/watch?v=FAG79ElZRjM
Fisher-Price launched A Film By You on Facebook, Instagram and Twitter as part of its ongoing Best Possible Start campaign. The brand invited parents in 13 countries to share video clips of their children's everyday adventures of growing up. At the beginning of each week in the six-week social campaign, Fisher-Price requested submissions based on developmental themes centered on social, emotional and physical feats. By the end of each week, playbacks were posted to the Fisher-Price Facebook page, sharing the best of content for that week. Reflecting the very early days of babyhood in all its experimental and wobbly first attempts, to the tug and touch-our-heart moments when babies and toddlers go from "not ready" to "I did it!," the playbacks offered a condensed view of critical development in the first five years of life.
Throughout the social campaign, Fisher-Price also encouraged parents to share their amazement and support of joyful, child-led play in a global conversation using the #filmbyyou hashtag.
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child's development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child's skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child's safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company's best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it's also a leading developer of character-based toys for children's programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ: MAT). For more information, visit www.fisher-price.com (U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
SOURCE Fisher-Price, Inc.