By Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel 

August 12, 2020 – At Fisher-Price®, we’ve always been focused on making playtime more fun by infusing surprising and playful elements into our toys. In the infant and preschool categories especially, we have deliberately focused on introducing toys that get parents and caregivers laughing, too.

Today, we are unveiling a new lineup of “mini-me” and role-play items that turn every day grown-up activities into, well, toys. This collection features a number of actions that kids are seeing the adults in their lives do now more than ever. Highlights include:

  • My Home Office Set – As many parents and caregivers across the country are continuing to work from home, this preschool role-play set enables kids to do the same. The new toy features a laptop with four fabric “apps,” a smartphone, a headset for calls and, of course, a coffee cup.

  • Baby Biceps™ Gift Set – Parents and caregivers aren’t just working from home these days; they are working out from home as well. Now, babies can take part in the fitness fun with a gym-themed set that pumps up playtime.

  • Cutest Chef™ Gift Set – And, as parents and caregivers are perfecting their home chef skills, babies can also get involved in the “cooking.” The Cutest Chef Gift Set includes a crinkle recipe card, play tongs with a meatball spinner, a chewy oven mitt teether and a wearable chef’s apron bib.

Our designers created these toys based on some of the most popular themes in social media, including #food and #fitness. And, speaking of popular hashtags, we also recently introduced a Tiny Tourist™ Gift Set perfect for family #staycations.

Fisher-Price My Home Office 1
Fisher-Price My Home Office
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These new releases also build on previously introduced “mini-me” and role-play items including a pizza teether, a coffee cup teether, a Taco Tuesday™ set, a Rice ‘n Roll Sushi set, a charcuterie set and a home garden set, to name a few.

Our new “mini-me” and role-play toys are the latest example of how we are delivering on our promise to create playful connections between children and the grown-ups in their lives. And, there is so much more to come.

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