Mattel Toys, Diapers and Wipes Provided to Children and Parents
At 64 Los Angeles Unified Grab & Go Food Centers
Trucking and Distribution Provided by Teamsters Volunteers
LOS ANGELES, Calif., MARCH 25, 2020 – Los Angeles Unified School District, the largest school district in California and the second largest in the nation, announced today that Mattel (NASDAQ: MAT) has donated toys and art supplies to children as part of Los Angeles Unified’s “LA Students Most in Need” charitable effort. Baby2Baby provided families with diapers, wipes, baby food and blankets, and Teamsters Local 572 worked through the night to deliver much-needed items to students and families at Los Angeles Unified’s Grab & Go Food Centers.
“Our mission at Los Angeles Unified is to help students learn and support students and families most in need,” said Los Angeles Unified Superintendent Austin Beutner. “The faces of the children as they received a new toy remind us all how important it is, during these most difficult of times, to create a sense of stability and even a few moments of happiness, in the lives of those we serve.”
After closing schools due to the potential spread of the coronavirus, Los Angeles Unified has been working to help almost 700,000 students, almost 80% of whom are from families living in poverty. Children and their families are provided two meals each weekday at the Grab & Go Centers, ensuring students receive nutritious meals while schools are closed. Today, Los Angeles Unified served 374,052 meals and helped more people than any food bank in the country.
The commitment to help students and families in need of a meal is what brought all of these partners together.
“Mattel’s mission is to create innovative products and experiences that inspire, entertain and develop children through play. At no time in our 75-year history has this mission been more vital than now, when schools across the country remain closed, while parents, caregivers and educators seek new ways to encourage children to continue to reach their full potential,” said Ynon Kreiz, Chairman and CEO, Mattel. “Our company’s mission has now become a shared mission with households across the country. Taking this opportunity to deliver what we hope will be added sources of happiness and comfort to children across the Los Angeles Unified School District, who are relying on the Grab & Go sites for their meals and other necessities, is a reflection of our broader commitment to giving back to our communities. We salute educators, parents and caregivers, who are striving to keep up the spirits of children despite the uncertainties we all face, and we want them to know that Mattel stands with them in these efforts.”
"We have worked with Los Angeles Unified for many years, and this time is even more critical,” said Baby2Baby Co-Presidents Norah Weinstein and Kelly Sawyer Patricof. “While their staff works tirelessly to make food available to tens of thousands of low-income students, we are here to provide the basic essentials that these children deserve beyond meals, including diapers, wipes, hygiene and more. We are grateful to have the opportunity to distribute these necessities that will better allow these families to keep their lights on and pay their rent during this unprecedented time."
“We are happy to be part of the team working to support students and families most in need,” said Rick Middleton, Secretary/Treasurer for Teamsters Local 572. “Our members stand with all of those working hard to bring meals and needed supplies to our students and communities.”
Creative Artists Agency, a global powerhouse in connecting people and ideas, provides pro bono services to Superintendent Beutner and Los Angeles Unified and helped to facilitate the donation from Mattel.
Teamsters Local 572 donated their time and equipment to pick up donations and organize and deliver items to all 64 Grab & Go Food Centers.
Baby2Baby provided families with thousands of diapers, wipes, baby food pouches and blankets.