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By: PJ Lewis, Vice President, Global Head – Action Figures, Mattel
As a life-long Masters of the Universe™ fan, I was excited to watch the Netflix animated series – Masters of the Universe: Revelation – when it was released this past July. I was quickly reminded there are so few properties that convey good vs. evil in the way Masters does. He-Man® vs. Skeletor® will always deliver epic storylines.
As we continue to reintroduce Masters of the Universe to the world, I’m excited to share that on September 16, the sword is being passed to the next generation of fans with the release of the new animated Netflix series He-Man™ and The Masters of the Universe™, a show reinvented for kids today with a reimagined storyline and new stylized take on the world of Eternia. But what’s most exciting to me is we are taking kids’ favorite heroes off the screen and into their hands with the introduction of a slew of amazing toys and action figures inspired by these new series.
The new collection features both classic and never-before-seen characters letting fans of all ages join the battle to save Eternia. Each articulated figure comes with an attack feature and/or projectile that fans can power themselves for even more imaginative storytelling. He-Man and Skeletor can race into action with The Masters of the Universe Vehicle Pack or engage in head-to-head battle using the Snake Mountain™ Throne playset.
The options are limitless for even our youngest fans to recreate their favorite Masters of the Universe scenes, and the fun starts October 1st when the new collection becomes available at Walmart this October. The collections include:
He-Man™ and The Masters of the Universe™ Action Figures
He-Man™ and the Masters of the Universe™ Large Action Figure
He-Man™ and The Masters of the Universe™ Vehicle Pack
MOTU® Origins Large He-Man® Figure
Masters of the Universe® Snake Mountain™ Throne Playset for MOTU®
Available in October, these are awesome action figures and playsets inspired by the next saga in the Master of the Universe franchise that kids are sure to love, just as their parents loved the original toys decades ago. Now, more than ever – together, WE HAVE THE POWER!