Kilpin to Lead Mattel's Growth in Established and Emerging International Markets

EL SEGUNDO, Calif., May 15, 2014 -- Mattel, Inc. (NASDAQ: MAT) announced today that company veteran Tim Kilpin has been named Executive Vice President, International, effective immediately. Kilpin will be responsible for advancing Mattel's already strong international presence, and for leading the company's growth in emerging markets throughout Asia, Europe and Latin America.

"As our presence in markets outside the United States continues to grow, it's critical to ensure that we have a strong, experienced leader overseeing Mattel's international business," said Mattel Chairman and CEO Bryan G. Stockton. "International sales make up about half of Mattel's total annual revenue, and our goal is to increase that number steadily over the next few years. With his deep creative experience, his knowledge of the toy industry and his intimate familiarity with Mattel's portfolio of brands, Tim is singularly qualified to lead our international division and to oversee our growth into emerging global markets."

Kilpin has held a variety of leadership roles with Mattel. Most recently, he served as Executive Vice President, Global Brands Team - Boys & Girls, a role to which he was appointed in 2011. Prior to that, he served as General Manager and Senior Vice President, Mattel Brands. He served as General Manager and Senior Vice President for the Girls, Boys and Games groups from November 2008 to February 2010, and for the Boys group from October 2005 to November 2008. Additionally, he served as Senior Vice President, Marketing, from 2003 to 2005.

Previously in his career, Kilpin was employed by The Walt Disney Company, where he served as Executive Vice President of Studio Franchise Management. He began his career with Mattel in 1984, having held numerous marketing positions, including Executive Vice President and General Manager of the then Character Brands business unit.

"I'm honored to have been selected to lead Mattel's international division, alongside a strong and talented leadership team," said Mr. Kilpin. "More than 95 percent of the world's children live outside the U.S., and Mattel - with its leading portfolio of brands, products and characters - is uniquely positioned for global growth and expansion."

Kilpin will continue to serve as a member of Mattel's executive leadership team, reporting to Chairman and CEO Bryan Stockton.

About Mattel

The Mattel family of companies (NASDAQ: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at, or



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