El Segundo, Calif., Aug. 17, 2017 – Mattel today announced the launch of a new adult strategy game, Escape Room in A Box: The Werewolf Experiment™ at Gen Con 2017. In 2016, 13.4 million people in the US alone participated in Escape Rooms inspiring this new game which gives players one-hour to solve puzzles, crack codes and find hidden clues to thwart a mad scientist's plot.
"We are continuing to expand our games business with on-trend and relevant games, and Escape Room in A Box is the latest addition to the growing Mattel Games portfolio," said Ray Adler, Senior Director, Global Games at Mattel. "We know that in a digitally focused world, consumers are gravitating toward social game play. This new introduction brings friends and families together to re-create the thrill captured in the entertainment experience."
A breakout form of entertainment, Escape Room in A Box: The Werewolf Experiment™ challenges teams to solve both physical and mental puzzles to unlock clues to free themselves before time runs out. Once players open the game they have been exposed to a virus that will turn them into werewolves. Players are given one-hour to solve 19 puzzles and find the codes to open three-locks to ultimately escape the virus, and the room.
To enhance gameplay, players can connect to the Amazon Alexa to keep track of time, ask questions and play a special soundtrack. The game will be available this November for $29.99 at retailers nationwide.
Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
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