Ynon Kreiz, Mattel's Chairman and CEO said: "We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures. Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company."
Hot Wheels debuted in 1968 and has sold more than six billion individual cars during its storied, 50-year history. With more than 500 million Hot Wheels being sold annually, Hot Wheels is the number one selling toy in the world.*
Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
*Hot Wheels Single Assortment was the number one item based on Units sold globally in 2018; Source: The NPD Group/Retail Tracking Service/G12/Jan-Dec 2018/Total Toys/Units
Dena Cook for Mattel