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By Rob David, Executive Producer of “Masters of the Universe: Revelation” & Vice President, Content Creative, Mattel Television
In 1982, Mattel created a mighty new world of play, and like a flash of lightning it became an instant cultural phenomenon: Masters of the Universe™. It was a tale of warrior goddesses, savage henchmen, cosmic enforcers, lords of destruction, allies and enemies. And at the center of this mashup of sci-fi and fantasy was a heroic barbarian with a magic sword, trying to do right in the world. Masters of the Universe – through toys, television, comic books and more – resonated deeply with the children of the eighties who identified with its core message that everyone has the power to become the best version of themselves.
Today, nearly four decades later, the power returns. We are proudly bringing back Masters of the Universe, from content to toys and other consumer products. First up: the new animated television series, Masters of the Universe: Revelation.
Created as a “love letter” to the fans who grew up with the franchise, produced by Mattel Television™ and premiering globally on July 23 on Netflix, Masters of the Universe: Revelation will feature:
And just as the fans of the original have matured, so too has the world of Eternia. Masters of the Universe: Revelation features deeper themes, characterizations and harrowing battles than ever before, designed for the adult audience.
I have been a fan of Masters of the Universe since I was a kid, when I first spotted a He-Man™ toy towering over all the other action figures in the toy store. Playing with my He-Man action figure awakened my imagination and it’s been a dream come true to have the privilege of helming the further development of He-Man’s narrative for Mattel. The love and nostalgia for He-Man runs deep in this team, from the creative execs and production crew at Mattel Television, to the writers, to the artisans at Powerhouse Animation, to our partners at Netflix and our showrunner, the iconic filmmaker Kevin Smith.
We hope that Masters of the Universe: Revelation reignites your childlike passion for the world of Eternia, just like making it did for ours. We all have the power!