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By Rob David, Showrunner and Executive Producer of “He-Man and the Masters of the Universe”; Vice President, Content Creative, Mattel Television
Since its creation in 1982, the Masters of the Universe franchise has transcended generations and ignited passion amongst fans around the world. Now, nearly 40 years later, Mattel’s relaunch of Masters of the Universe brings back the thrilling, heroic adventures of the Guardians of Grayskull with new content, toys, and consumer products to delight long-standing fans and introduce an entirely new generation to Eternia. This summer, He-Man, Skeletor, and their motley crew returned to screens in Masters of the Universe: Revelation, a continuation of the classic storyline from the 1980s. While Masters of the Universe: Revelation was aimed at adult fans, clearly the adventures of He-Man caught the attention of kids today.
And now, Mattel proudly presents He-Man and the Masters of the Universe, a dazzling CG-animated series that reimagines the thrilling heroic adventures of the Guardians of Grayskull for this next generation of fans. It introduces an all-new He-Man for kids to call their own, one they can meet the very first time he holds aloft his magic sword and says, “By the Power of Grayskull, I have the Power!”
He-Man and the Masters of the Universe, produced by Mattel Television™ and premiering globally on September 16 on Netflix, brings a fresh stylized take on the world of Eternia, designed to reflect the sensibilities and aspirations of today’s kids, while celebrating the evergreen core truth of Masters of the Universe: we all have the power to become the best version of ourselves.
Here’s what you can expect to see:
I serve as executive producer of the series alongside Fred Soulie (Masters of the Universe: Revelation), Christopher Keenan (Masters of the Universe: Revelation) and Adam Bonnett (Masters of the Universe: Revelation). Susan Corbin (Masters of the Universe: Revelation) is a producer with Emmy-winner Jeff Matsuda (The Batman, TMNT) serving as co-executive producer.
Masters of the Universe terraformed my imagination. Playing with the action figures as a kid instantly transported me to Eternia, and it has been a dream come true to reimagine Eternia for the next generation. In helming this show, I’ve had the privilege of working alongside some of the most talented storytellers and craftspeople, like the aforementioned Jeff Matsuda and Susan Corbin, as well as creative executive Melanie Shannon, story editor Bryan Q. Miller, and so many more.
We hope He-Man and the Masters of the Universe sparks imaginations anew as we pass the sword to the next generation of kids. We have the power!
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