As a company, we are deeply committed to addressing the racism, injustice and violence against Black Americans.

Today, we are introducing a corporate program called Play Fair, which articulates the actions we will take both at the corporate-level and through our brands, including: 

  • We will increase our effort to build a workforce that reflects the diversity of our community, focusing on the development and recruitment of Black talent.
  • We will invest in the next generation of the Black community with intention, by providing access and opportunities.
  • We will offer product, content and experiences built on the foundation of diversity, ensuring that the stories of the Black community are seen and heard.

Our commitment to fighting systemic racism will be ongoing. Each of our brands has an important role to play in this and will be outlining actions to support this critical endeavor.

Barbie is the first brand to announce a Play Fair commitment, which includes increasing Black representation across products and content, spotlighting more Black role models and dedicating resources to further support Black girls. In addition, we are donating $250,000 to NAACP youth programs. Looking forward, we will donate proceeds from future product sales and initiatives of at least $250,000 to fund educational programs focused on supporting Black girls.

We will do our part to help drive essential and meaningful change.  

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