UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th Anniversary
EL SEGUNDO, Calif.-- January 11, 2021 --Today, Mattel (NASDAQ: MAT) announces its global celebration to mark the 50th anniversary of UNO, the number one game in the world* that fosters inclusive play and leans into culture.
Conceived in 1971 in a barbershop in Cincinnati, Ohio, the iconic card game was created as a way for families to spend time together, and quickly became a household staple. Five decades later, UNO, now available in over 80 countries and with 17 decks sold every minute, has grown into a global sensation that offers fans of all ages a variety of innovative card-based and digital games.
"For 50 years, UNO has brought people together by transcending language, culture and age through gameplay. As the number one game in the world, we’ve maintained its origins of a beloved family pastime, while evolving into a cultural phenomenon," said Ray Adler, Global Head of Mattel Games. "Combining the brand’s roots of inclusivity and simplicity, the passionate global fan base, and unprecedented momentum, UNO’s 50th anniversary is a yearlong celebration of the brand’s past, present and future.”
The brand is celebrating 50 years of bringing people around the world together through:
COMMEMORATIVE PRODUCTS AND NEW WAYS TO PLAY
This year UNO is releasing one of the brand’s largest product lines offering new twists on gameplay, with products available for purchase beginning this month.
To mark the moment, all 2021 new products will feature the new UNO 50th anniversary look, including a new logo and new tagline – Fifty Years of Being Wild™.
UNO™ CHAMPIONSHIP SERIES AND CELEBRATORY EVENTS
UNO will be inviting fans to celebrate the anniversary through a first of its kind tournament series hosted by Mattel, and a variety of celebratory games. To learn more about how to participate, visit the UNO website.
From iconic artists to athletes to nonprofit organizations, UNO is committed to developing diverse partnerships that build inclusive, sustainable, and culturally relevant products. In recent years, UNO has released UNO Braille, making the game widely accessible for the more than 7 million blind and low-vision individuals in the U.S., UNO ColorADD, the world’s first card game optimized for the color blind, and the UNO Artiste Series, a line that pays homage to influential artists by infusing art directly into a premium deck.
In its 50th year, UNO will be collaborating with a variety of iconic names across art, fashion, sports, and more to create uniquely designed products from fan-favorite names and brands.
This is just the beginning of what’s to come for the yearlong UNO celebration. Visit the UNO website for more information, and follow @UNO on Instagram and Facebook and @realUNOgame on Twitter for future updates.
*Source: The NPD Group/Retail Tracking Service/G11/Jan-September 2020/Games & Puzzles Supercategory/Units
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
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