American Girl® celebrates a girl's inner star - the little whisper inside that encourages her to stand tall, reach high, and dream big. We take pride and care in helping girls become their very best today so they'll grow up to be the women who makes a difference tomorrow.

American Girl offers friends and stories that inspire and excite girls ages 3-12.
The Historical Characters, Girl of the Year, Just Like You™ dolls, Bitty Baby®, and Bitty Twins® all explore girlhood in unique, entertaining, and age-appropriate ways. Girls can experience even more by visiting American Girl Place, reading books filled with adventure and advice, enjoying movies that brings the stories to life, and plyaing online at Fun for Girls.