Mattel Mobile App Privacy Statement: Short Summary

This summary is provided for convenience; read the Mattel Privacy Statement for full details and how to contact us with questions.


  • We protect the privacy of kids under 13 and don’t collect more information than we need.
  • We collect personal contact info only with parental consent, except as authorized by law, and collect certain info automatically.
  • Parents can ask us to update or delete their children’s information.
  • Apps may contain advertising, but interest-based advertising isn’t allowed on sites or apps directed primarily to kids.


  • You may need to submit personal contact info (name, address, phone, e-mail, etc.) to register, participate in a promotion, get updates, or make a purchase.
  • We respect your choices about receiving promotional messages from us.
  • We don’t access your contact list, photos or video files absent consent.


  • We collect general location info (e.g., zip code), but not specific address absent consent.


  • We, agents, 3rd party service providers, app providers, analytics companies and ad networks collect some info automatically using technology.
  • We collect device and network info, like unique identifiers (UDID, mobile or IP address), type of device, browser settings, operating system, referring domain, language preferences, mode of connecting to the Internet, and other information.
  • Cookies and web beacons may be used with web-delivered content and at app-accessible websites.
  • Third parties collect device identifiers, like mobile UDID or IP address, and info on your activities to analyze usage, or to deliver targeted ads to those 13+.
  • Tools are available to help you control some technologies.


  • Info collected is used to provide and improve products and services, fulfill requests, understand consumers, optimize functionality, and manage content and advertising.


  • We may share information.
  • Within our family of companies, and with agents and service providers.
  • With third parties for marketing purposes as outlined in our full Privacy Statement; CA residents may request info on sharing.
  • As necessary to satisfy a legal request, protect property or personal safety, when a business is bought or sold, or as otherwise allowed or required by law.


  • Apps may link to or use content from the Internet, including content offered by third parties that we do not control and whose privacy and data collection practices may differ from ours, including social media or networking sites.


  • Your device may allow you to block or manage push notifications, location information, in-app purchases, geo-tagging of photos or videos, or ability to access the web.


  • See our full UPDATED Privacy Statement for more important info, such as security, transfers of data to other countries, and how we will notify you of updates.