Soren Laursen
Former Chief Executive Officer of TOP-TOY
Key Experience/Director Qualifications
Mr. Laursen brings to Mattel’s Board significant leadership, finance, brand, marketing, retail, global, and toy industry experience. As a former Chief Executive Officer of a toy retail company and former President of a toy manufacturer, he has tested experience and understanding of Mattel’s business and the global commercial toy industry, deep expertise in developing strong brand franchises supported by compelling media, digital and technology activations, and leadership experience in successfully turning around a company and driving growth.
Age:
60
Director Since:
2018
Mattel Committee Memberships
Audit Committee
Finance Committee
Career Highlights
Credo Partners AS, an investment firm focusing on mid-size companies
- Operating Partner since 2023
- Head of Denmark (2019 - 2023)
TOP-TOY, a toy retailer in the Nordic market
- Chief Executive Officer (April 2016 – January 2018)
LEGO Systems, Inc., the Americas division of the family-owned and privately-held The LEGO Group, a toy company based in Denmark
- President (January 2004 – March 2016)
The LEGO Company
- Senior Vice President, Europe North and Europe East (April 2000 – December 2003)
- Senior Vice President, Special Markets (1999 – 2000)
- Vice President/General Manager, LEGO New Zealand (1995 – 1999)
Additional Leadership Experience and Service
- Board Chairman, Koble ApS since 2023
- Board Chairman, The Army Painter since 2023
- Board Chairman, BørneRiget Fonden since 2020
- Advisor, AVT Business School since 2018
- Board Chairman, Postevand ApS since 2015
- Board Chairman, Varier Furniture A/S Oslo since 2014
- Advisor, The Toy Association since 2014; Board member at large since 2004
- Director, Patentrenewals.com (2018 – 2023)
- Board Member, BoeBeauty (2020 – 2021)
- Director, Isabella A/S (2018 – 2020)
- Interim Executive Director, Mattel (October 2018 – September 2019)
- Director, A.T. Cross, R.I. (2014 – 2016)
- Director, LEGO Children’s Fund (2010 – 2016)
- Director, Connecticut Children’s Medical Center (2008 – 2016)
Skills
Brand and Marketing
Corporate Citizenship/ESG
Industry
Entertainment / Media
Finance, Accounting, or Financial Reporting
Human Capital Management
International/Global Operations
Senior Leadership
Supply Chain
Technology / E-Commerce
Career Highlights
Credo Partners AS,
An investment firm focusing on mid-size companies
• Head of Denmark since October 2019
TOP TOY
A toy retailer in the Nordic market
• Chief Executive Officer (April 2016 – January 2018)
LEGO Systems, Inc.,
The Americas division of the family-owned and privately-held The LEGO Group, a toy company based in Denmark
• President (January 2004 – March 2016)
The Lego Company
• Senior Vice President, Europe North and Europe East (April 2000 – December 2003)
• Senior Vice President, Special Markets (1999 – 2000)
• Vice President/General Manager, LEGO New Zealand (1995 – 1999)
Additional Leadership Experience and Service
• Interim Executive Director, Mattel (October 2018 – September 2019)
• Advisor, American Toy Industry Association since 2014; also served as Chairman (2012 – 2014)
and Board Member at large since 2004
• Director, A.T. Cross, R.I (2014 – 2016)
• Board member, Varier Furniture A/S Oslo since 2015; also serves as Chairman since 2019
• Director, LEGO Children’s Fund (2010 – 2016)
• Director, Connecticut Children’s Medical Center (2008 – 2016); also served on Executive and Strategy Task Force Committee
• Advisor, AVT Business School since 2018
• Director, Patentrenewals.com since 2018
• Director, Isabella A/S since 2018
• Board member, Postevand Aps since 2015; also serves as Chairman since 2019 • Chairman, BørneRiget Fonden since 2020
• Board Member, BoeBeauty (2020 – 2022)
